Survey: With Student-Supplied Data, Colleges Could Drastically Improve Recruitment
Personalized communication matters in higher education. According to a recent survey, not only did students say they'd be more likely to choose a school that personalized its communications to them during the recruitment process, but alumni said they'd probably donate more often if they knew their money was funding organizations or projects they were involved with themselves as students. Those results surfaced during a survey undertaken on behalf of education technology company Ellucian by Wakefield Research.
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