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What Gen Z Expects in a Student Experience

Improving the student experience is a critical recruitment and retention strategy, and technology-driven services play a key role in this effort. To design a modern campus environment that students will find appealing, higher-education leaders must understand what today’s students demand from their campus experience.

The current generation of college students, Generation Z, is unlike prior generations. While we think of Millennials as the first wired generation, the truth is that most Millennials were at least teenagers when the iPhone was invented. Members of Gen Z, on the other hand, have only ever known a world of touch screens, swiping and mobile apps. The ubiquity of mobile smart technology in their lives has affected how they learn, communicate and interact with services in profound ways.

Download this white paper to discover some research-based insights into how Gen Z likes (and expects) to use media and other services — and how these preferences are shaping the student experience.

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