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Viewpoint: The Power of Peer-to-Peer Texting

Sure, you post content to your website, send out communications via e-mail and use the phone every chance you get to engage with students, alumni and fans. But these days, texting is what a younger demographic prefers.

Campus Technology recently spoke with two industry experts to learn more about the impact of peer-to-peer texting on higher education. Check out the highlights in this Viewpoint.

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