Campus Technology: Recruitment Marketing Calls for Smarter Spending

An e-Newsletter for IT Professionals in Higher Ed

2/26/2009

Case Study

Recruitment Marketing Calls for Smarter Spending
Social networking sites, primarily Facebook and MySpace, offer some interesting marketing possibilities for higher ed. But which sites to use, and in what ways? In this second half of a two-part interview with higher education marketing expert Bob Johnson, we asked Johnson how best to spend limited marketing dollars, and what role--if any--print still plays.More

IT News

Researchers Say Gazelle Browser Offers Better Security
A team consisting of Microsoft Research personnel and university staff members has demonstrated a potentially more secure Web browser called Gazelle. A paper (PDF) describing the browser prototype was published at Microsoft Research Thursday.More
Universities Pilot 'Tools as a Service' in Cloud Computing Initiative
Research institutions that are part of the Ontario Centres of Excellence have launched a "Tools as a Service" (TaaS) cloud computing pilot program with IBM in an effort to provide researchers, students, and faculty with access to business software and software development tools. More
VMLogix Enhances Essential Functionality
Virtualization vendor VMLogix has partnered with Citrix to shore up its brand-new offering, adding lab management and automation capabilities to Citrix Essentials.More
Safari 4 Intros Nitro JavaScript Engine
Apple has released a public beta of Safari 4, introducing several new end-user features, along with built in developer tools and a new JavaScript engine called Nitro.More
Citrix, Microsoft Take Aim at Enterprises with Essentials
Citrix and Microsoft, already close collaborators on many virtualization-based initiatives, ratcheted up their relationship Monday with the announcement of Citrix Essentials, a group of technologies calculated to shoehorn their way the enterprise datacenters now dominated by VMware.More
LeftHand Networks Releases Entry Level SAN for Virtual Environments
LeftHand Networks, an HP company, has released an entry-level storage area network (SAN) solution aimed at organizations implementing virtualized server environments.More
Microsoft Unveils Data Warehouse SQL Server Solutions
Microsoft and its hardware partners on Monday rolled out preconfigured data warehouse reference architectures that incorporate Microsoft SQL Server 2008. The new offerings are part of a "SQL Server Fast Track Data Warehouse" program and feature hardware server products from Bull, Dell, and HP.More
U Chicago Streamlines Student and Faculty Interaction
In an effort to simplify meeting scheduling between faculty and students, the University of Chicago has licensed Starfish Connect to provide self-service scheduling.More

IT Trends from Campus Technology is a weekly electronic complement to Campus Technology, the only monthly publication focusing exclusively on the use of technology across all areas of higher education. Campus Technology serves as a complete resource for administrative and academic IT leaders and provides in-depth, aggressive coverage of specific technologies, their uses and implementations on campus. Featured topics include advanced networking, administrative systems, portals, security, electronic publishing, communication solutions, presentation technologies, course management systems, technology infrastructure, and strategic IT planning -- all the important issues and trends for campus IT decision-makers.

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