IT Trends
An e-Newsletter for IT Professionals in Higher Ed

Case Study

  • Recruitment Marketing Calls for Smarter Spending

    Social networking sites, primarily Facebook and MySpace, offer some interesting marketing possibilities for higher ed. But which sites to use, and in what ways? In this second half of a two-part interview with higher education marketing expert Bob Johnson, we asked Johnson how best to spend limited marketing dollars, and what role--if any--print still plays.More

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