Recruitment & Retention


Coast Guard Academy Taps University WebChat To Speak with Potential Students

The United States Coast Guard Academy, a military college in New London, CT, has adopted University WebChat to aid in communicating with potential students online.

Survey Reports Many Online Learners Never Seek Help Before Dropping Out

Among online students who dropped out of their degree or certificate programs, 40 percent failed to seek any help or resources before abandoning their programs, according to a recent EducationDynamics survey.

George Mason U To Implement Hobsons CRM Software

George Mason University will be working with Hobsons Enrollment Management Technology (EMT) to provide integrated enrollment in its undergraduate and graduate programs. Mason will be deploying Hobsons' EMT Connect Admissions CRM recruitment and enrollment software, as well as EMT ApplyYourself, an online application system.

Dickinson College Integrates and Analyzes Data Using Rapid Insight

Dickinson College has implemented Rapid Insight Analytics and Data Integration software to help predict student enrollment, financial aid allocation, diversity, class size, and other operational variables using data analysis and integration applications.

NCCC: Data Cleansing Key To Managing Growth

Community colleges are in a good spot in some ways during the economic downturn, as tight family budgets drive up the appeal of the community college option. But along with the rest of higher education, most community colleges also face shrinking IT budgets and tighter resources. That makes it that much harder to handle the growing enrollment numbers that some community colleges are seeing.



Oxford To Manage £1.25 billion Campaign with CRM

The University of Oxford has selected Blackbaud Enterprise CRM from Blackbaud Europe to support its global fundraising operations. In May the university, which has 38 independent colleges and six permanent private halls, launched what has been called the biggest fundraising campaign in European history, aiming to raise a minimum of £1.25 billion.

Retention Rx

DePaul Sets the Bar in Student Relationship Management

When colleges and universities consider a constituent relationship management (CRM) initiative, they all too often focus on the technology while failing to consider the underlying philosophy behind CRM. That's according to Audrey Bledsoe, who is manager of CRM technologies at DePaul University in Chicago.

UC Riverside Turns to CRM for Marketing

The University of California, Riverside (UCR) has chosen Intelliworks' relationship management platform to organize its contacts, execute marketing campaigns, and coordinate events.

Schools Take Recruitment Virtual with Online Education Expo

A virtual college fair took place last week, allowing prospective college students and their parents to interact with a number of institutions, including George Mason University in Fairfax County, VA; John Carroll University in University Heights, OH; Marquette University in Milwaukee, WI; and Laramie County Community College in Wyoming.