Being on television doubles visits to the school's Web site, Seton Hall University recently learned. That nugget of knowledge came via a Web analytics tool that Seton Hall is using to better tease out the complex patterns hidden in visits to its public-facing Web site. That information, in turn, is helping the university to better target its marketing dollars.
The CollegeBound Network (CBN) is partnering with Intelliworks, a provider of relationship management solutions for higher education, to provide schools with a lead generation platform designed to improve student conversions. CBN specializes in recruitment lead generation solutions for 900 educational institutions and 3,500 campuses through portals that include CollegeSurfing.com and TopCareerSchools.com.
Four Michigan public universities have joined the ConnectEDU network. According to the company, 40 percent of college- bound seniors and 14 of the 15 public universities in the state are providing Connect, which puts high school students and their families in touch with college admissions offices and helps school counselors manage and track the application process for their students.
Tulsa Community College has selected Early Alert and Connect from Starfish Retention Solutions to enable the college to identify at-risk students in real time. The system will help campus staff to connect those students with support resources such as an academic advisor, dean of students, healthcare personnel, and other services that can assist the student when help is needed.
American community colleges are increasingly reaching out to seniors. What's more, they're planning to expand programs and services specifically aimed at students 50 and older, according to new research from the American Association of Community Colleges (AACC).
Duquesne University in Pennsylvania is turning to a software to help improve student retention. The private Catholic university has adopted Starfish Connect from Starfish Retention Solutions in an effort to build collaboration between students and their advisors and instructors.
As part of a partnership between the University of Arizona and Hobsons, colleges and universities in Arizona can get a break on pricing for the company's recruitment, admissions, application, and enrollment tools.
While the majority of Americans see their country falling behind other nations economically, they also believe the nation can improve its standing with more college degrees, according to a new survey from Kaplan. The Kaplan University Education Insights Survey found 83 percent of adults in the United States agree that the country is falling behind, with seven in 10 saying that the nation can improve its standing if more people earn college degrees.
In the previous article in this series, Real-Life Teaching in a Virtual World, we looked at the state of Second Life as it pertains to higher education. There are so many schools represented that one could spend days exploring the college and university campuses. The ways they are used in the 3D online virtual world vary drastically, and how much and how well they are used appear to vary as well.
Web 2.0 apps, e-mail marketing products, and enterprise-level solutions can help institutions "grab" donors and dollars, despite the economic downturn.