Mercyhurst College in Erie, PA will be implementing customer relationship management (CRM) and digital recruiting tools from Azorus. Mercyhurst, with about 3,000 students, is the first institution to use the Digital Recruit solution in the United States. The service optimizes recruiting efforts by delivering personalized communications to students interested in attending the college.
Nova Scotia's St. Francis Xavier University is acquiring the Azorus CRM suite after working with the company's Digital Recruit system for the last year. With Digital Recruit, students at recruiting events fill out a special form with a digital pen that captures the information being written. Recruiters then upload the data stored on the pen to the CRM system, which initiates a communication plan for the student, including an automatic welcome e-mail message.
Eastern Illinois University in Charleston and the University of Houston in Texas have both selected relationship management software from Azorus to help improve their yield rates, the numbers that show how many students accept a school's offer of admission and then how many actually register. Both universities will be using Azorus' Yield Management Program to communicate with accepted students in the last phase of the recruitment cycle.
The George Bush School of Government and Public Service at Texas A&M University has gone public with plans to use Talisma constituent relationship management software. The school said it hopes to apply the software to the job of multi-department data and interaction management for student recruitment and retention.
Microsoft officially launched its latest customer relationship management (CRM) product, Dynamics CRM 4.0, last week. At a well attended event Thursday morning in Huntington Beach, CA, Microsoft focused not on the new features or technical details of the release, but instead characterized the problems of sales teams and the use of CRM systems, which generally have been too complex for the end user.
When a prospective student phones a college for information, answering questions quickly might mean the difference between enrolling that student and having that student decide to go elsewhere.
The power of the web is dramatically changing the
way higher education institutions handle recruitment,
admissions, enrollment, and retention.
From yesterday’s 'constituent relationship management'
to today’s full-blown SLM, it's all about the student as
customer—from prospect to donor.