Institutional Reform | Viewpoint

Is Higher Education Ready for 'The Education Bubble?'

American higher education--the jewel in the global crown of universal education, with nearly a quarter of the total number of higher education institutions in the world, and including graduate programs that are the envy of the world--is facing the prospect of being the next bubble to burst. Technology is both a culprit and a promising ally.

The spread of information technology, and its infusion into our culture, has opened the world to learning opportunities--raising expectations for college graduates and changing the terms of success.

Is American higher education ready to either prevent the bubble from bursting or to weather the storm when it does burst? And what is the bubble?

The bubble is financial: tuitions rising significantly each year despite economic conditions and students taking on student loan debt they then cannot pay off. It is practical: the degree no longer guaranteeing a job and a majority of employers saying that college graduates lack the skills for today’s marketplace. It is cultural: college professors in four-year colleges traditionally educating “for life, not for a specific job” even though today’s college students need job-related education. It is economic: the nature of work in a knowledge economy requiring skills unlike those of graduates of just 15 years ago. It is institutional: a professoriate confronted with so many changes and demands with insufficient background or support to make changes beyond their ken or abilities. The question, “Is college worth it?” has gained a currency that should be troubling to college and university administrators.

The bubble, as we can see by all the dimensions just described, is, in fact, a potential “perfect storm.” How should institutions address this danger? Though community colleges may be better prepared than four-year undergraduate colleges and universities--because many of their courses are aimed at a job--they are not immune from the effects of a burst bubble. Graduate programs in general are so strong and vital, they must just continue to do more of the same. Yet, graduate programs most often don’t pay for themselves but are supported by undergraduate programs, and community colleges are strong, in part, because they are seen as a path to a four-year program. The undergraduate programs are therefore the vital core of the entire higher education enterprise. Yet, they are least prepared to deal with the education bubble.

Why is this so?

· The professoriate (and I am part of the professoriate and have been for decades) is grounded in teaching approaches all of us went through college with. And, now, we teach as we were taught. “Pedagogy” means a study of or the practice of teaching. Yet, we are in an era of focus on learning and many of us understand why this is necessary. A “passive learner” is an oxymoron. We know that. But how do we change when all we know is the predominant but tacit learning theory? In my graduate programs, I never heard even a mention of learning theory. We focused entirely on disciplinary research. I was never told, nor would I have known to seek out an answer, about what kind of learning theory we worked within. This is unfortunate, although unavoidable, since our tacit learning theory has never been challenged systematically. For, now, it may well be that behaviorism (the theory within which we mostly work) no longer works as well as other learning theories. Still, we faculty members don’t even know (excepting our education colleagues) what behaviorism is or what alternative learning theory to change to. We faculty members are being asked to “buy in,” but to what?

· The business model for undergraduate four-year colleges is based on the assumption that a teacher has to be involved directly or proximately in all learning. As a result, personnel costs are high but still increasing constantly because of the cost of benefits. Health care costs affect all sectors of our economy and seemingly will continue to do so. If the assumptions behind the business model for undergraduate education persist (they don’t have to; there is an alternative), tuitions must continue to rise until the bubble bursts.

· Uncertainty about and resistance to information technology throughout the four-year college undergraduate enterprise in this country means that the one direction that higher education could be following productively to ameliorate the effects of the bubble is closed off. The very technology that has altered so many conditions--speeding up change, creating a new economy, distributing learning opportunities--and is therefore part of the problem, should instead be the main solution.

What do we know, then, about avoiding the education bubble?

We know that we faculty members need more than technology workshops. We know that the changes around us are much deeper than anything we’ve faced since Gutenberg. So, we know that business as usual is probably a path to trouble. It would seem time, therefore, for faculty and administrators, almost all of whom were at one time and still are faculty members, to be brought up to speed so we are aware of the theory of learning we have practiced all of our professional lives but were unaware of.

Such an undertaking, to reveal the secrets of our enterprise learning theory, obviously cannot be undertaken by existing faculty development staff (except in rare cases), but is more appropriately managed in each discipline in coordination with disciplinary associations and accrediting bodies. But this effort must also result from a presidential-level decree: “The learning theory that fit so well in our culture and with the dominant technology pre-1995 (print-based and paper-based technologies), now is not working very well for any of us, so we have to change. Each of you on campus has sincerely and devotedly committed yourselves fully to learning, but now we know that our learning epistemology is less and less appropriate. This is not your fault; it is simply a time of incredible human growth; it is a time of rapid evolution in our culture; a time of re-shaping our economy. We must transform or become irrelevant.”

Therefore, we know that extraordinary coordination among professional associations, institutions, state governments, and accrediting bodies must occur and must occur soon.

For years, we have chipped away at “talk and test” and berated faculty members who did not become, instead, “guides on the side.” This pattern now seems an absurd trivialization of the issue. It is time to stop blaming faculty members for not making a transition that is actually the responsibility of the entire institutional enterprise. We can keep chipping for decades and make no progress at all because that chipping ignores the underlying problem.

Using technology, the classroom can extend to the world. Using technology, students can be active in their learning. Using technology, students can be more in charge of their learning and can create valuable evidence of their accomplishments for the sake of a much more valuable resume for getting a job. Using technology, faculty can guide a larger number of students. Using technology, assessment and evaluation no longer needs to be the exclusive province of the faculty member doing the guiding. Using technology, undergraduate education can be transformed to fit with current research-based learning models developed in the fields of cognitive science, psychology, anthropology, linguistics, and other fields. Using technology, undergraduate students can provide much more of the energy needed for their own learning progress. Using technology, in sum, means students do more of the work of learning and fewer faculty members are necessary. Technology can take on the management work of faculty while leaving faculty members to design and guide.

This short, suggestive description of the role of technology indicates a direction for higher education, but it also suggests how unprepared the professoriate is to go in that direction. Re-conceiving an entire learning design for the institution--when we faculty are not even aware of the design we have now, its rationale or its underlying assumptions about human nature--is impossible. You can’t move from here to there if you don’t know where “here” is.

We faculty members have not been asked, ever, to formally research learning theory. And, how can that expectation--doing research about learning theory--be retroactively imposed on us? We feel betrayed: All the work we have done for decades, for which we may have been honored, and which produced students who went on to succeed in the world, was bogus? Or we must accept that the way we have worked for decades is now inappropriate?

No one knows, until it happens, that a bubble will burst. So much is invested in current efforts that the impulse is to try harder at doing the same things--in our case, imposing “accountability” measures, increasing the frequency of standardized testing, and raising the stakes for institutional or programmatic re-accreditation.

But the writing is on the wall: A recent article in the New York Times (based on a study the Times conducted), “Many With New College Degree Find the Job Market Humbling,” (http://www.nytimes.com/2011/05/19/business/economy/19grads.html?hp) points out:

“Employment rates for new college graduates have fallen sharply in the last two years, as have starting salaries for those who can find work. What’s more, only half of the jobs landed by these new graduates even require a college degree, reviving debates about whether higher education is 'worth it' after all.”

In business terms: Our product (the diploma) is declining in perceived value while we continue raising the cost of getting one.

We also know through an oft-cited Association of American Colleges and Universities study that most employers are not happy with college graduates today. The study points out a number of failings: inability to work with unstructured problems, inability to work in teams, inability to write convincingly or even relevantly, and other issues.

Can institutions that have invested so heavily in a guiding concept of learning transform themselves? Probably not. Institutions work to preserve the status quo; preserving the status quo is perhaps the main goal of any institution: After all, one fundamental purpose of “institutionalizing” anything is to make it permanent.

Can institutions survive that don’t transform themselves? Probably “yes” because the traditional four-year residential campus provides such a multitude of indispensable life experiences that the curriculum is actually a small part of the college experience. Alternative learning opportunities such as service learning, internships, learning communities, and so on are increasing in number. Also, many faculty members are in fact transforming their learning designs.

Not changing the curriculum will continue to reduce the value of that part of the college experience and also continue to diminish the employment possibilities for students who go through the legacy curriculum. The major re-shaping of higher education around a new learning epistemology that is best for this century is yet to begin.

Comments

Wed, Jun 15, 2011 D. R. Koukal University of Detroit Mercy

This article has at least one faulty premise. First, it assumes that because college graduates can't get jobs during the largest financial crisis since the Great Depression, somehow there's something lacking in our teaching. Don't blame us for college grad unemployment--blame those who drove our entire economy over the cliff. Wouldn't this be the more likely cause? In other words, the job drought for college grads is grounded in economic circumstances, not pedagogical deficiencies. The author also points to steadily rising tuition costs that outpace inflation, but again, this is an economical matter, not a pedagogical one. States have been starving universities in their budgets for years, hence the rise in tuition and fees. The money has to come from somewhere. But this isn't a pedagogical issue. All this seems to be cover for the author's real goal--to promote learning technology--not too surprising, given the website is called "Campus Technology." And even the reasoning is faulty. Here's at least two fallacies. He claims that our teaching is lacking, but is not very specific about WHERE or WHY it is lacking--except to repeatedly claim that technology is the answer. And he assumes that teaching can be interactive only through technology. But I think a Socratic dialogue is highly interactive, even more so than a course taught wholly online. All in all, not impressive.

Fri, Jun 10, 2011 David Wainwright

There is a very severe higher education bubble, but it's the result of college administrators, not the professors. While there may be some issues with college curricula, the bigger problem is staggering costs. Since 1980, the average annual costs at colleges has gone up around 850%, while inflation has only gone up 170%. Currently, you have hundreds of thousands of recent college grads who are an average of $24,000 in debt, and many cannot find gainful employment. Recent surveys indicate that only 30-35% of college grads under the age of 25 have jobs which require a college degree. Guess what -- the game is over, and the higher education bubble will be popping within next year, and the results will be ugly. Initially a handful of colleges will fold, and then parents and students will become very afraid about paying tens of thousands of dollars to an institution which may go out of business. More affluent parents will tell their kids to pick cheaper colleges, and less affluent students may choose to go to a trade school or no school at all, thus causing a chain reaction causing more universities to go under.

Mon, Jun 6, 2011 TOM Orillia, Ontario

I'm a high school English Teacher and I wondered when this issue was going to heat up. I thought that University would change and the changes would come down. But it's going the other way. This year at my high school technology has transformed so much. I believe that if Profs get onto technology as a learning tool then the transformation will occur successfully. It's people that make these academic playgrounds, not the institution. My school is a ghost town in the summer- it's the 60 staff and 800 teenagers that make my school alive and learning.

Fri, Jun 3, 2011 Ian Ohio

LOL. "In spite of economic conditions?" This first qualifier for this so-called "bubble" is a great demonstration of why the author didn't do enough homework. Tuition rates rise faster than inflation in different systems for different reasons. At public universities, tuition increases faster than inflation for two very important reasons: (1) continual cuts in state subsidy to tuition and (2) increased demand for public university education in spite of the rest of the article. If you have passed even introduction to economics for fine art majors, you know what that means. The real concern is a matter of human learning capacity against the leaps and bounds of technological development. The real economic issue: humans, you are rapidly being left behind. The computer may seem like your friend today, but soon it will have your job. Worst of all, even the poorest humans on the planet cannot compete with low-cost, reliable technology. So, my fellow humans, know that time is not on our side these days, particularly if you want to work in a field where a machine can easily do your job within the next decade. Good luck to us all; we're going to need it.

Fri, Jun 3, 2011 Nico Texas

Thank you for the article; in terms of high cost for an increasingly devalued commodity, an 'education bubble' is an interesting concept. I agree with several commenters that it misses the logic of the NYT article, and also misses the link between "learning for life" and the skills employers claim to want (ability to solve complex problems, to write relevantly....). The author seemed to focus on "technology" as a panacea, but it was never clear *how* technology (pens? pencils? computers? iPhones?) is supposed to solve all the problems listed. Technology is a tool and a medium. To the extent that the medium is the message, technology is content. But I like to think that Andy Warhol's definition of our culture (content as reproduction) is commentary, not reality. Warhol isn't the end of art, and 'technology' isn't the end of education (as in a liberal arts education for life). What did Gutenberg print? The Bible and Epicurus! (sorry to ramble without editing, but I must get back to work....yes, at the university!)

Fri, Jun 3, 2011 Back to School for Grownups St Paul

This is a critical and timely conversation, given yesterday's enactment of the gainful employment rule by the Obama Admnistration. Constituents from business, education and government need to come together for a new conversation about education in the 21st century. http://backtoschoolforgrownups.com

Fri, Jun 3, 2011

I'm of U of Penn class of '44. It never occurred to me that a university education had anything to do with earning a living. I remember that Thoreau, after Harvard, went back to his father's shed to go on making pencils and measuring snow drifts. Greenspan spoke of "irrational exuberance" in 2002 (?)When the popularized correlation between years of education and lifetime incomes proves fraudulent, we may well see the higher education bubble burst. I sometimes wonder if the dropping proportion of male students is not in part their sense that a higher education is not going to enhance their earning power, and no one has been able to convince them that an education may serve more exalted purposes. I'm finding that it is after retirement and a possibly long life thereafter that the excitement of learning really "kicks in."

Fri, Jun 3, 2011

I've worked in academia as staff support for over 15 years at 3 major colleges in the Boston area. I was just one among thousands laid off two years ago and recently rehired. There are a number of issues regarding non-degree/degree employees. Those who lack the degree are sometimes viewed as not having as much value as those with degrees. It is based on the individual and not the degree. I've been told by friends within higher ed that the temps being hired with degrees cannot handle the job because they lack the office skills gained through experience. So, the employers who think they are getting "more bang for their buck" are losing the battle. How cost productive is it to lay off thousands of skilled workers, only to be replaced by unproductive, over educated replacements who should be working in jobs more suitable to their education? Until the colleges figure out a way how not to be at the mercy of their corporate donors, who by the way are probably working to eliminate more jobs, now going after faculty to increase their already billion dollar bottom line--yes, this is the next bubble, after the housing scam. Parents and students should not have to pay hundreds of thousands of dollars on student loans if their isn't a suitable, well paying job after graduation. Many students work for their families, or friends who have already well established companies, but not everyone has that golden parachute. Corporations are continually finding ways to eliminate people jobs and replacing them with technology. I'm not surprised this will be their next venture, but I don't believe the alumni will allow it. It's always so much easier to go after the working class.

Thu, Jun 2, 2011 College Adjunct Maryland

Once upon a time as a lowly community college adjunct in history, I had my students turn in a physical paper and for the final paper, they had to publish it to the internet and create in text hyperlinks to their online sources. They also had to incorporate metatags so that the paper could be searchable. Here was a project that not only incorporated history but also taught the students valuable practical skills. This is supposed to be the computer savvy generation and only a couple of students in the class knew what FTP was. The next semester, my chair got wind of the web project and practically banned me from teaching the kids about web authoring because "the kids don't have access to computers 24/7." I asked him if he thought an I-Phone or a Blackberry (what most of these kids have) is a computer and he was stumped and wanted to get in an argument with me. The moral of the story is that the lizard rots from the head: universities still promote the myth that a degree in the human disciplines ought to encompass transferable business and/or technical skills. But if Johnny comes out with a history degree and decides that he wants to create websites for a living, no amount of history courses alone will give him that knowledge. Also, we need not fool ourselves into thinking that some types of knowledge--such as the knowledge of Kant's categorical imperative or the causes of the Titanic's sinking--are items of knowledge that are good in themselves or good to know for its own sake. If knowledge has no practical value, then it is simply not worth knowing.

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Thu, Jun 2, 2011 Priya Dublin

Hi Pl find an article on the same subject from the College Canteen blog published on the 9th of May. http://collegecanteen.wordpress.com/2011/05/09/so-what-if-the-higher-education-bubble-bursts/

Thu, Jun 2, 2011

The article misses, in part, the point of higher education. Preparing students "for life" is an integral aspect of education. Job specific degree programs, although beneficial to a segment of the population, can be limited in intellectual growth. Recent census data, educational test scores, and employer surveys suggest this as well. Batson misses the point to some extent because he doesn't account for the skills students lack that make them unemployable (basic communication skills, basic writing skills, critical thinking skills, etc...). These skills aren't obtained strictly through job specific training but diverse course work that asks you to read Shakespeare or review the Marshall Plan while researching, analyzing, synthesizing, and writing or presenting for an assignment. This is where technology can be an asset, if understood and employed correctly.

Thu, Jun 2, 2011 Sean Cook Athens, GA

Thanks for the thought-provoking analysis of the situation. I think you summed up the various aspects of the problem really nicely. I had the pleasure of getting some perspectives on the "bubble" and how institutions should adjust to it a while back, when I had a series of post on my site about "What Higher Education Needs to Learn." I think you'd really find some of those posts insightful as well. One guest poster in particular, by Andrew Barras from Education Stormfront, had some great nperspectives on this. He works for Full Sail, which of course provides practical technical education for students who want to work in the entertainment industry and media production. So if you are interested, check out those posts or visit his blog. I think you'll get a lot out of doing so.

Thu, Jun 2, 2011 CB

“Employment rates for new college graduates have fallen sharply in the last two years, as have starting salaries for those who can find work. What’s more, only half of the jobs landed by these new graduates even require a college degree, reviving debates about whether higher education is 'worth it' after all.”

The "bubble" argument aside, Batson is missing the point of the NY Times article, which focuses on the effect the economy is having on graduates. Moreso, the article emphasizes that graduates are landing jobs requiring college degrees because the job market is so tight. They're taking the jobs that are available. This suggest two things: First, that jobs requiring degrees are scarcer, which is probably directly related to the economy, and second, that by hiring people with degrees when they are not required, employers are choosing them over the non-degreed prospects. A degree still suggests an employee who can finish work and long term committments. Employers make these hires, even knowing that as the market improves these individuals are likely to seek work in the field of their degree.

Thu, Jun 2, 2011 Grover Hibberd

I could not agree with Dr. Batson more.

Thu, Jun 2, 2011

Great article.

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