Recruitment | News
North Central U Deploys CRM for Student Recruitment
North Central University, a
private, undergraduate college in Minneapolis, is implementing a cloud-based
constituent relationship management (CRM) solution to improve internal and
external communications.
The university's previous approach to constituent management was manual and
segmented by department, causing redundancies and inconsistencies. In an effort
to coordinate communications between departments and improve communication with
potential students, the university decided to implement
Enrollment Rx,
a cloud-based CRM solution for higher education.
According to information on the company's site, Enrollment Rx enables
colleges and universities to configure prospect pipelines, lead assignment rules
and communication plans. The system also includes dashboards, reports and
analytics, including a Custom Applicant Portal that lets potential students
apply online and access their application status and requirements in real time.
Other features include event management tools, counselor appointment management
and feeder high school tracking.
In addition to improving internal and external communications, the university
plans to use Enrollment Rx to create consistent, automated workflows.
"Enrollment Rx will bring a measure of cohesion to our internal processes, which
will be a great step forward for ensuring consistent, unified communication with
constituents," said Michael White, vice president of university relations for
North Central University, in a prepared statement.
According to the company, North Central University plans to go live with
admissions and external relations department users in October 2014.
About the Author
Leila Meyer is a technology writer based in British Columbia. She can be reached at [email protected].
