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U Arizona Deal Includes Price Break on CRM for Other Schools

As part of a partnership between the University of Arizona and Hobsons, colleges and universities in Arizona can get a break on pricing for the company's recruitment, admissions, application, and enrollment tools.

In January, Hobsons worked with the Tucson-based university to implement enrollment management technology. The company's flagship product, EMT Connect CRM, helps institutions to build, automate, and execute admissions communication plans in one place; track results with real-time reporting features; and use e-mail, direct mail, or text messages to interact with prospective students. All Hobsons EMT products for social networking and instant chat, for example, feed information directly into EMT Connect.

About the Author

Dian Schaffhauser is a writer who covers technology and business for a number of publications. Contact her at dian@dischaffhauser.com.

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