Skip to main content
Add as a preferred source on Google


CollegeBound and Intelliworks Partner for College Lead Generation and Prospect Management

  • By Dian Schaffhauser
  • 04/27/09

The CollegeBound Network (CBN) is partnering with Intelliworks, a provider of relationship management solutions for higher education, to provide schools with a lead generation platform designed to improve student conversions. CBN specializes in recruitment lead generation solutions for 900 educational institutions and 3,500 campuses through portals that include CollegeSurfing.com and TopCareerSchools.com.

In addition to CBN's marketing and lead generation services, CBN college, university, and career school partners will now have the option to leverage Intelliworks' Web-based constituent relationship management (CRM) solutions for higher education. This system helps schools nurture and cultivate relationships with leads delivered through CBN's portals and Web destinations.

"At The CollegeBound Network, we specialize in delivering high-quality leads for institutions through our proprietary education portals and affiliate sites, our unique search engine marketing campaigns, and our traditional advertising and help Center services," said Luciano Rammairone, CEO. "With Intelliworks, we're now able to offer our partners a complete solution that not only sends them prospective students, but also allows them to engage those prospects across the student lifecycle."

"Schools are tasked with educating prospective students about their institutions in a way that transcends the clutter of the Internet and helps drive informed enrollment decisions," added Intelliworks CEO Todd Gibby. "The combined CBN-Intelliworks offering will be instrumental not only in driving valuable leads, but also converting those prospects into enrolled students."

About the Author

Dian Schaffhauser is a former senior contributing editor for 1105 Media's education publications THE Journal, Campus Technology and Spaces4Learning.

Featured

  • large group of college students sitting on an academic quad

    Student Readiness: Learning to Learn

    Melissa Loble, Instructure's chief academic officer, recommends a focus on 'readiness' as a broader concept as we try to understand how to build meaningful education experiences that can form a bridge from the university to the workplace. Here, we ask Loble what readiness is and how to offer students the ability to 'learn to learn'.

  • Wireless network and connection abstract data background with wifi symbol

    Georgetown Partners with Cisco on Large WiFi 7 Rollout

    Georgetown University is working with Cisco on a multi-year network revamp that will implement WiFi 7 across the institution's classrooms, dorms, stadiums, and beyond.  

  • abstract illustration of data infrastructure

    IBM to Acquire Data Infrastructure Firm Confluent in AI Push

    IBM has agreed to buy data infrastructure company Confluent for $11 billion in cash, marking the technology giant's largest acquisition in years as it seeks to capitalize on surging enterprise demand for artificial intelligence capabilities.

  • abstract AI technology

    New AI Command Center Helps Track AI Agents and Control Costs

    Data protection platform AvePoint has launched a command center to help organizations monitor artificial intelligence agents, addressing security risks and rising expenses as organizations deploy more automated AI tools.