Western Kentucky U Uses BI To Improve Enrollment

Western Kentucky University in Bowling Green is partnering with SAS to develop new student recruitment and retention models to help boost enrollments and completion rates.

Using SAS business intelligence tools, Western Kentucky U will apply predictive analysis to "identify trends and opportunities to not only increase enrollment, but determine why certain programs have low or high completion rates and identify student success pathways," according to information released by the university and SAS. Western Kentucky U will also attempt to predict the effectiveness of individual programs and classes in attracting and graduating students.

The university will use both Web-based tools and desktop software to share data with university stakeholders, including SAS Enterprise BI Server and SAS Enterprise Data Integration Server.

"WKU's goals are to build an excellent international university, grow substantially and give every student the best possible chance to graduate," said Bob Cobb, director of Western Kentucky's Office of Institutional Research, in a statement released this week. "Using SAS, we will be able to make better decisions – supported by advanced data analysis – that will help us be successful."

Western Kentucky University serves about 19,000 students, including roughly 2,800 graduate students.

About the Author

David Nagel is the former editorial director of 1105 Media's Education Group and editor-in-chief of THE Journal, STEAM Universe, and Spaces4Learning. A 30-year publishing veteran, Nagel has led or contributed to dozens of technology, art, marketing, media, and business publications.

He can be reached at [email protected]. You can also connect with him on LinkedIn at https://www.linkedin.com/in/davidrnagel/ .


Featured

  • student reading a book with a brain, a protective hand, a computer monitor showing education icons, gears, and leaves

    4 Steps to Responsible AI Implementation

    Researchers at the University of Kansas Center for Innovation, Design & Digital Learning (CIDDL) have published a new framework for the responsible implementation of artificial intelligence at all levels of education.

  • glowing digital brain interacts with an open book, with stacks of books beside it

    Federal Court Rules AI Training with Copyrighted Books Fair Use

    A federal judge ruled this week that artificial intelligence company Anthropic did not violate copyright law when it used copyrighted books to train its Claude chatbot without author consent, but ordered the company to face trial on allegations it used pirated versions of the books.

  • server racks, a human head with a microchip, data pipes, cloud storage, and analytical symbols

    OpenAI, Oracle Expand AI Infrastructure Partnership

    OpenAI and Oracle have announced they will develop an additional 4.5 gigawatts of data center capacity, expanding their artificial intelligence infrastructure partnership as part of the Stargate Project, a joint venture among OpenAI, Oracle, and Japan's SoftBank Group that aims to deploy 10 gigawatts of computing capacity over four years.

  • laptop displaying a phishing email icon inside a browser window on the screen

    Phishing Campaign Targets ED Grant Portal

    Threat researchers at cybersecurity company BforeAI have identified a phishing campaign spoofing the U.S. Department of Education's G5 grant management portal.