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Western Kentucky U Uses BI To Improve Enrollment

Western Kentucky University in Bowling Green is partnering with SAS to develop new student recruitment and retention models to help boost enrollments and completion rates.

Using SAS business intelligence tools, Western Kentucky U will apply predictive analysis to "identify trends and opportunities to not only increase enrollment, but determine why certain programs have low or high completion rates and identify student success pathways," according to information released by the university and SAS. Western Kentucky U will also attempt to predict the effectiveness of individual programs and classes in attracting and graduating students.

The university will use both Web-based tools and desktop software to share data with university stakeholders, including SAS Enterprise BI Server and SAS Enterprise Data Integration Server.

"WKU's goals are to build an excellent international university, grow substantially and give every student the best possible chance to graduate," said Bob Cobb, director of Western Kentucky's Office of Institutional Research, in a statement released this week. "Using SAS, we will be able to make better decisions – supported by advanced data analysis – that will help us be successful."

Western Kentucky University serves about 19,000 students, including roughly 2,800 graduate students.

About the Author

David Nagel is edtorial director, education for 1105 Media's Public Sector Media Group. A 22-year publishing veteran, Nagel has led or contributed to dozens of technology, art and business publications.

He can be reached at dnagel@1105media.com. You can also connect with him on LinkedIn at or follow him on Twitter at @THEJournalDave (K-12) or @CampusTechDave (higher education).


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