Emory Center To Use CRM for Prospect Work
- By Dian Schaffhauser
Emory University's Center for Lifelong Learning will be implementing prospect management and marketing software from Intelliworks. The software-as-a-service (SaaS) applications were chosen by JMH Consulting, which has a contract with the university to manage its professional learning programs, including the program's Web site development, online marketing, and curriculum development.
"One of the reasons we selected Intelliworks is its ease of use and configurability," said Jan Rattia of JMH Consulting and full-time manager of Emory Corporate Learning. "The system will allow us to centralize data gathering and support an enterprise marketing strategy for the center."
Rattia and his team will be tracking marketing and conversion efforts with the relationship management and marketing services. The latter provides auto-responder e-mails; rules-based segmentation of prospects; dynamic content based on recipient data and behavior; and triggered messages based on time elapse, actions taken, or changes in life cycle.
The Center for Lifelong Learning is the Atlanta university's non-credit certificate education program.
Dian Schaffhauser is a writer who covers technology and business for a number of publications. Contact her at firstname.lastname@example.org.