Recruitment | News

Kettering U Deploys Cloud-Based Recruitment Tool

A small, private university in Michigan has deployed a new student recruitment manager to help meet aggressive enrollment goals for its undergraduate and graduate degree programs.

Specifically, Kettering University in Flint has selected the cloud-based TargetX Student Recruitment Manager. The SaaS-based tool was developed for college recruiting and admissions. It uses the Force.com platform and can track prospects' social interactions with Facebook and Twitter. Force.com includes an app exchange that provides approximately 850 add-on applications, including videoconferencing, computer-telephony integration, and social media activity tracking. It also allows for real-time data transfer to and from campus information systems and can generate up to 40 standardized reports.

"The SRM will enable us to work smarter, finding the right student at the right time and with just the right messages and strategies," said Karen Full, director of undergraduate admissions. "And it will give each counselor the ability to take ownership of their territory and exercise control over their pool of prospects."

Full, who supervises eight undergraduate program admissions counselors, added that the student recruitment manager allows counselors to create their own communications strategies, get in touch with potential future students, and monitor social media activities.

"Everything we need to know about a prospect will be housed in the SRM," Full added. "And I'm excited about the staff being able to build their own reports so they can see at a glance key information about an individual student or a group."

Kettering University, a private school that specializes in the areas of engineering, math, science and business, has more than 2,000 undergraduate students, and 600 graduate students. It offers a hands-on professional cooperative education program for all degree programs. The campus, which has six buildings and sits on almost 90 acres, used to be the main manufacturing location for General Motors.

For more information, visit Kettering University or TargetX Web site.

About the Author

Tim Sohn is a 10-year veteran of the news business, having served in capacities from reporter to editor-in-chief of a variety of publications including Web sites, daily and weekly newspapers, consumer and trade magazines, and wire services. He can be reached at timothyjsohn@gmail.com and followed on Twitter @editortim.

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