Industry News

Unigo Acquires Cinergy Ed

Unigo Group, a company that provides tools to help students with schools, financing and more, will acquire the business assets of higher ed marketing services provider Cinergy Education.

"This merger of assets will allow us to enhance our diverse media and technology portfolio by leveraging Cinergy Education's innovative technology platforms and its strong track record of generating high-quality student leads for schools and partners," said Brad McMahon, senior vice president of digital services at Unigo, in a prepared statement. "By leveraging the combined strengths of both companies, we can significantly improve the quality of enrollment-marketing activities for all of our clients and connect students to institutions that can help make their academic, professional and financial aspirations a reality."

Unigo provides tools such as unigo.com, a site that allows students and parents to search for college materials and access school reviews and internship opportunities, as well as similar sites focused on student loans and scholarships. Cinergy's schoolbound.com matches potential students with schools.

"Through the use of psychographics, data-driven behavioral analytics, scoring and inquiry validation, we are able to engage qualified prospects that closely align with our clients' needs and goals," said John Springer, vice president and general manager of Cinergy Education, in a news release. "We look forward to working with the Unigo Group's talented team as we merge our complementary web properties and synergistic business practices, and drive even more value to our clients."

More information is available at unigogroup.com.

About the Author

Joshua Bolkan is the multimedia editor for Campus Technology and THE Journal. He can be reached at jbolkan@1105media.com.

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