Westmont College Streamlines Admissions with Constituent Relationship Management

Westmont College has selected a new constituent relationship management (CRM) platform in an effort to modernize its enrollment processes.

Westmont is a four-year undergraduate Christian college with an enrollment cap of 1,200. Reaching that cap "is both an art and a science," according to a news release. "As part of the college's strategic planning process, Westmont is embarking on a national marketing campaign, which they anticipate will result in a marked increase in applications. However, it would be virtually impossible to effectively handle the increase with their current manual processes. Westmont selected Enrollment Rx to improve how the admissions team functioned, ease the application process for students and improve the college's ability to create the best class possible."

As part of the adoption, Westmont students can now access a customized self-service portal designed to offer a personalized experience while reducing emails and calls to the school. The new system also allows the college to centralize admissions data to more easily access information and create reports in an effort to improve efficiency. Eventually, the school plans to use this data to identify admissions bottlenecks and take steps to reduce slowdowns.

"Enrollment Rx puts us in a much better position to treat each application thoughtfully and make smart decisions that contribute to creating a class of students that we know will succeed at Westmont," said Reed Sheard, Westmont College's vice president for college advancement and CIO, in a prepared statement. "When we looked at the characteristics of a high-performing admissions team, it became clear to me that the college would be better served working with a partner than doing it on our own. Enrollment Rx has proven to be an excellent partner who provides the tools and expertise to propel us forward with critical business capabilities."

About the Author

Joshua Bolkan is contributing editor for Campus Technology, THE Journal and STEAM Universe. He can be reached at [email protected].

Featured

  • From Fire TV to Signage Stick: University of Utah's Digital Signage Evolution

    Jake Sorensen, who oversees sponsorship and advertising and Student Media in Auxiliary Business Development at the University of Utah, has navigated the digital signage landscape for nearly 15 years. He was managing hundreds of devices on campus that were incompatible with digital signage requirements and needed a solution that was reliable and lowered labor costs. The Amazon Signage Stick, specifically engineered for digital signage applications, gave him the stability and design functionality the University of Utah needed, along with the assurance of long-term support.

  • Microsoft

    Microsoft Introduces Its First Quantum Computing Chip

    Microsoft has unveiled Majorana 1, its first quantum computing chip, aimed at deployment in datacenters.

  • interconnected glowing nodes and circuits in blue and green, forming a neural network on a dark background with a futuristic design

    Tech Giants Launch $100 Billion AI Infrastructure Network Project

    OpenAI, SoftBank, and Oracle have unveiled a new venture, Stargate, through which they aim to build a massive AI infrastructure network across the United States. The initiative, which was announced at the White House with President Donald Trump, has been described as the "largest AI infrastructure project in history."

  • glowing digital shield with a checkmark in the center, surrounded by interconnected lines and nodes on a dark blue background with subtle circuit patterns

    Navigating CMMC 2.0: New Cybersecurity Standards Impact Higher Education

    In October 2024, the Department of Defense published a new update to its Cybersecurity Maturity Model Certification enforcing new cybersecurity standards on universities and colleges. With Phase 1 beginning this year, here's what the new requirements mean for higher ed.