San Mateo College District Automates to Recruit International Students

The Northern California community college district will use Enrollment Rx to streamline its application and admissions processes for prospective international students.

California's San Mateo County Community College District will now use a constituent relationship management (CRM) system from Enrollment Rx to streamline and automate the application process for prospective international students. Built on Salesforce.com, the cloud-based product primarily focuses on digitizing student applicant information and managing communication with those contacts.

With San Mateo's previous system, application and admissions data had to be entered manually, increasing both the need for staff and the potential for error. The new system should free up admissions staff time so they can devote more resources to recruiting international students and better manage third-party entities involved with their recruitment. The 40,000-student district is also implementing a customized self-service portal designed to offer a personalized experience while reducing e-mails and calls to the school.

"We're banking on [the new systems] to completely transform how we engage with international students," said Vice Chancellor Eugene Whitlock.

In addition, staff members at all three of the district's campuses (Cañada College in Redwood City, College of San Mateo in San Mateo and Skyline College in San Bruno) will have access to the centralized system for data access, sharing and reporting.

About the Author

Michael Hart is a Los Angeles-based freelance writer and the former executive editor of THE Journal.

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