Pearson, Follett Partner on Digital Textbook Program
Pearson and campus retailer Follett Higher Education have partnered to offer Pearson's Digital Direct Access (DDA) model to
Follett's college partners and more than 1,200 campus bookstores across
the United States.
Pearson's Digital Direct Access model offers e-textbooks, MyLab and Mastering as well as other digital content to students on the first day of class
at a "significant cost savings for students compared to the price of a
new print textbook," according to a news release.
The National Survey of Student Engagement conducted in 2012 found that "About one in four first-year students and
one in three seniors frequently did not purchase required academic
materials due to their cost, and a third of students believed that
financial concerns interfered with their academic performance."
The
partnership makes Pearson DDA "pricing and delivery models available to
all of Follett's partners, increasing student affordability and access"
said Tom Malek, senior vice president of partnerships for Pearson, in a
prepared statement.
Pearson Direct Digital Access model integrates with Follett's BryteWave digital textbook reader and other campus systems to provide students
with immediate access to their e-textbooks. The integration also
provides faculty and administrators with "access to real-time data and
analytics" about students' interactions with Pearson's digital content,
according to Malek.
Further information about Pearson's Digital Direct Access model can be found on Pearson's site.
About the Author
Leila Meyer is a technology writer based in British Columbia. She can be reached at [email protected].