Skip to main content
Add as a preferred source on Google


EducationDynamics Drills Down on Online Prospect Data for Student Assessment Service

  • By Dian Schaffhauser
  • 02/24/10

EducationDynamics has begun offering a new customized market assessment service for colleges and universities that helps them pinpoint new online student prospects. The "Online Student Market Analysis" consists of three components, one that identifies concentrations of potential students geographically and demographically; another that identifies subjects and degree-level preferences of prospects; and a third that evaluates competitive institutions.

The service comes out of the company's Market Research and Advisory Services division, which was formed from the acquisition of Aslanian Group, an adult student market research firm, in mid-July 2009. EducationDynamics also owns the Web site elearners.com, which provides information about online degree and certificate programs at 200 institutions that pay for inclusion in the site. The site claims between 750,000 and 1 million unique visitors monthly.

"Online education is a highly competitive, complex, and dynamic market," said Carol Aslanian, senior vice president. "The three studies that [make up] the 'Online Student Market Analysis' provide college marketers the ability to target their efforts to achieve a high return on investment. This is especially crucial information for schools contemplating whether to take traditional programs online, add additional courses or degrees to their existing online offerings, or commit to new online marketing approaches. Schools need to know what's worth investing in."

A company spokeswoman said the services are offered individually or in combination. Pricing, she said, varies, based on, for example, the number of degree majors that a school wants to research, the number of population preferences to be researched, or whether the assessment is regional or national. "Generally speaking, and to provide a comparison of sorts, the cost of the analysis is less than the value of one online student," she added.

Although the company said it already has clients for the new assessment services, it declined to name any owing to agreements it has with the customer schools.

About the Author

Dian Schaffhauser is a former senior contributing editor for 1105 Media's education publications THE Journal, Campus Technology and Spaces4Learning.

Featured

  • glowing data flow into abstract large language model

    White House Intros Classified Cybersecurity Review for Frontier AI Models

    The White House is moving forward with a voluntary framework for testing the cybersecurity capabilities and risks of advanced artificial intelligence models, though the standards guiding those evaluations remain classified.

  • cloud computing circuit board background

    Report: Cloud Crime on the Rise as Attackers Exploit Trust

    CrowdStrike's 2026 Threat Hunting Report traces a multiyear shift from conventional intrusions toward attacks that exploit trusted identities, cloud services, AI systems and software dependencies.

  • Blurred silhouettes of business people in a modern office with a glowing blue network overlay

    Open Secure AI Alliance Moves to Linux Foundation

    The Open Secure AI Alliance has moved under the Linux Foundation, giving the initiative what the organizations describe as a neutral home for developing open source tools, shared standards and defensive practices. The Alliance was launched by NVIDIA in July to develop open security technologies for AI systems and agents.

  • Abstract neural network 3D illustration

    Intel® AI EmpowerED: The AI-Ready Campus, Delivered

    Artificial intelligence is transforming higher education, prompting institutions to rethink how they manage infrastructure, security, governance, and workforce readiness. Successful adoption requires a strategic, institution-wide approach that aligns AI initiatives with educational goals, faculty enablement, and scalable operational frameworks.