Datamark NoahIQ Partnership Brings Live Chat to Colleges Universities

  • By Tim Sohn
  • 06/03/13

Through a partnership, NoahIQ will provide live online video chat technology to colleges and universities that are clients of enrollment marketing company Datamark. The technology will be used to facilitate conversations among prospective students and university admissions, financial aid advisors, and other employees.

Datamark provides data-driven enrollment marketing services to higher education institutions to help recruit students. Services include research, conversion enhancement, and prospective generation. NoahIQ is a Web-based platform that provides the tools for live video, audio, and text chat.

Other features of NoahIQ include:

  • The capability to share enrollment documents, Web links, videos, and other supporting content;
  • The ability to have multiple university employees participating in live chat with a student simultaneously;
  • Rule-based analytics; and
  • Capture of potential students' device type, browser, and search data.

Universities and colleges that want to use NoahIQ need an Internet connection, browser, and Webcam. Datamark will make ongoing NoahIQ training available to its clients.

For more information about Datamark, visit datamark.com. For additional information about NoahIQ, go to noahiq.com.

About the Author

Tim Sohn is a 10-year veteran of the news business, having served in capacities from reporter to editor-in-chief of a variety of publications including Web sites, daily and weekly newspapers, consumer and trade magazines, and wire services. He can be reached at [email protected] and followed on Twitter @editortim.

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