Learning Materials

Pearson Expanding Generative AI Study Tools to More Pearson+ E-Textbooks

• By Kate Lucariello
• 03/11/24

Since learning company Pearson introduced generative AI (Gen AI) study tools in beta testing to its Pearson+ e-textbooks in fall 2023, the feature has become increasingly popular, and the company has announced plans to add at least 40 more titles in math, science, business, and nursing for fall 2024.

Pearson's initial beta test of Gen AI with three titles initiated over 331,000 interactions from tens of thousands of students with the tool, the company said.

"Those who used the AI tools spent more time in their courseware and 75% of users said the tools were 'helpful' or 'very helpful' for their studies," Pearson reported.

Visit this page to learn more about the results of the fall 2023 beta testing and how the GenAI tool works.

Pearson said that over 80% of its products are digital, or digitally enabled. The Gen AI tool is also being used with its MyLab and Mastering interactive platform, which allows instructors to design courses, make assignments, and monitor student progress in real time. That platform will also see more titles added by fall 2024.

"As we expand our AI study tools, we are learning more about what students want and are acting on their feedback," said Tony Prentice, Pearson's chief product officer. "When we combine learning science and trusted content with AI technology, our products are even more effective in helping students learn and instructors teach."

Pearson's e-textbook subscription costs $10.99 per month for a four-month term. Visit the subscription page for more information.