"At some point," said higher education marketing expert Bob Johnson, "[universities] stopped asking me how to do a better view-book. [Now], people are interested in how to make Web sites stronger for recruiting." In this first segment of a two-part interview, he talks about new ways in which technology is being used to connect with students and parents--and how students use technology to find schools.
Few technologies have been subject to more hype and subsequent disappointment than Second Life. Corporations from shoe manufactures to cruise lines to news services set up shop with hopes this new frontier would bring soaring profits. Most evacuated shortly thereafter when the effort resulted in spaces devoid of audiences and buyers. A notable exception, though, is education.
Microsoft's Exchange Labs is changing its name to Outlook Live and adding new e-mail features. Exchange Labs/Outlook Live is a component of Live@edu and functions as an R&D environment for Microsoft's new e-mail developments. The service is free for academic users.
Most Web 2.0 tools are discussed at length in terms of their application to the learning process. While there is much that can be learned from using these tools in instruction, there are also principles upon which that use rests that have long been the goals of instruction at various levels. In other words, while the tools may change, the goals of teaching and learning remain much the same.
Santa Clara University School of Law hosted a workshop in virtual world Second Life to help prospective students learn about applying to the law school. Posing as her own self-created avatar, "Penny Canucci," Law School Dean of Admissions Jeanette Leach welcomed visitors to an open-air seating area on "Santa Clara Island," where they could view a video from Law Dean Donald Polden (appearing in real-life video footage, not as an avatar), pose questions, and chat with each other.
Elsevier has launched SciTopics, a free online expert-generated knowledge sharing service for the research community, which is intended to provide technical, scientific, and medical knowledge on a variety of subjects.
American Sentinel University, an online school, has added a Bachelor of Science degree program in health systems management (HSM).
Duke University has digitally published almost 50 years of its yearbook, The Chanticleer, online in a joint project of the University Archives and the Duke Library's Digital Collections program. Issues between 1912 and 1960 have been scanned and posted in multiple formats, including PDF and text, as well as a flip book format that allows readers to browse through the volumes quickly and do text and photo searching.
In a move that plenty of other institutions are sure to follow, Oregon's Pacific University has integrated its emergency notification system with the popular social networking sites Facebook and Twitter.
As so-called "millennials" reach an age to enter business school in force, graduate schools must move quickly to create digital recruiting efforts that match the students they hope to attract.