Web 2.0 apps, e-mail marketing products, and enterprise-level solutions can help institutions "grab" donors and dollars, despite the economic downturn.
CT asked three education pros familiar with the vagaries of college choice: Can Web 2.0 applications and social software help prospective students get a more accurate picture of colleges and universities before they choose? Where should this information originate?
Jahia has released an update to its open source Web content management system, Jahia Community Edition 6, under GPLv2. The latest version expands the enterprise content management system's portal and document management features and also includes new Web 2.0 enhancements.
Optenet, which sells IT security products, has launched HostSecure, a program that analyzes, detects, and reports inappropriate user-generated material on organizations' Web sites, blogs, and wikis.
Delaware Valley College in Doylestown, PA has adopted college portal CampusCruiser from Timecruiser Computing. The portal will provide a single entry point to Blackboard, the college's learning management system, and will connect users to integrated calendars, e-mail, chat, blogs, and message boards.
Google Apps Education Edition is coming to an open source learning management system near you. Moodlerooms, a Moodle partner, is launching a new enhancement to the open source LMS in collaboration with search giant Google to provide access to the application suite using a single sign-on.
"At some point," said higher education marketing expert Bob Johnson, "[universities] stopped asking me how to do a better view-book. [Now], people are interested in how to make Web sites stronger for recruiting." In this first segment of a two-part interview, he talks about new ways in which technology is being used to connect with students and parents--and how students use technology to find schools.
Few technologies have been subject to more hype and subsequent disappointment than Second Life. Corporations from shoe manufactures to cruise lines to news services set up shop with hopes this new frontier would bring soaring profits. Most evacuated shortly thereafter when the effort resulted in spaces devoid of audiences and buyers. A notable exception, though, is education.
Microsoft's Exchange Labs is changing its name to Outlook Live and adding new e-mail features. Exchange Labs/Outlook Live is a component of Live@edu and functions as an R&D environment for Microsoft's new e-mail developments. The service is free for academic users.
Most Web 2.0 tools are discussed at length in terms of their application to the learning process. While there is much that can be learned from using these tools in instruction, there are also principles upon which that use rests that have long been the goals of instruction at various levels. In other words, while the tools may change, the goals of teaching and learning remain much the same.