Campuses are spending big on AV technology and wondering why it still doesn't just work. The answer isn't better gear. It's a better foundation.
Institutions don't have to solve every data problem before they can begin using AI responsibly. But they do need to treat information as a strategic asset — not a byproduct of operations — and start building toward AI-ready data now.
More than half of prospective students research programs on social media before visiting a university website, and nearly half will skip applying to a school that looks inactive online. Hootsuite, the all-in-one social OS platform trusted by more than 2,000 higher education institutions, helps campus teams turn everyday posts into measurable outcomes, from applications to alumni giving.
Microsoft recently announced it is consolidating its consumer Copilot app and Microsoft 365 Copilot app into a single destination, addressing a fragmented product strategy that has required users to navigate separate applications for AI chat and productivity tools.