Artificial intelligence is raising the stakes of cyber conflict as attackers use the technology to accelerate reconnaissance, uncover vulnerabilities, and launch attacks faster than many security teams can respond.
More than half of prospective students research programs on social media before visiting a university website, and nearly half will skip applying to a school that looks inactive online. Hootsuite, the all-in-one social OS platform trusted by more than 2,000 higher education institutions, helps campus teams turn everyday posts into measurable outcomes, from applications to alumni giving.
Institutions don't have to solve every data problem before they can begin using AI responsibly. But they do need to treat information as a strategic asset — not a byproduct of operations — and start building toward AI-ready data now.
Without a coordinated strategy that involves multiple academic and administrative units across the entire campus, colleges risk wasting resources, duplicating efforts, and ultimately failing to deliver on the promise of deploying technology to improve learning and operations.