Roanoke College Gets Personal with CRM

Roanoke College has selected Talisma's Constituent Relationship Management(CRM) solution to personalize constituent communications in an effortto increase enrollment and forge stronger relations with currentstudents.

"Moving to the Talisma CRM is a giant step forward forus," said James Dalton, VP of IT and public relations. "Our existingsystem did not offer us the advanced capabilities we need to execute astrong, cost effective communications strategy. Now we can sendmessages that are relevant and timely to the receiver and have all thestored transaction data accessible to everyone who needs it, saving usa tremendous amount time and money."

The CRM suite providestools for working with data from multiple sources, including ERP andlegacy systems, and performing communications with current andprospective students through multiple channels, including e-mail, chat,Web forms, Web self-service, phone, SMS text, direct mail, and fax. Itgives users a unified view of each contact's profile information,interactions, and transactions across all communication channels anddepartments.

Besides Roanoke, a 2,000-student school in Salem, VA, Talisma's higher education customer base includes the University of Alabama, the University of Nebraska-Lincoln, and Abilene Christian University.

About the Author

Dian Schaffhauser is a former senior contributing editor for 1105 Media's education publications THE Journal, Campus Technology and Spaces4Learning.

Featured

  • college student working on a laptop, surrounded by icons representing campus support services

    National U Launches Student Support Hub for Non-Traditional Learners

    National University has launched a new student support hub designed to help online and working learners balance career, education, and family responsibilities as they pursue their education. Called "The Nest," the facility is positioned as a "co-learning" center that provides wraparound support services, work and study space, and access to child care.

  • university building icon connected to three simple career symbols—a briefcase, gear, and medical cross

    University of Illinois System Sets Sights on Community College Transfers with One Million Degrees Partnership

    In a multiyear pilot program, the University of Illinois System is working with nonprofit One Million Degrees to bridge the community college transfer gap and improve student outcomes.

  • robot waving

    Copilot Updates Aim to Make AI More Personal

    Microsoft has unveiled a range of updates to its Copilot platform, marking a new phase in its effort to deliver what it calls a "true AI companion" that adapts to individual users' needs, preferences and routines.

  • From Fire TV to Signage Stick: University of Utah's Digital Signage Evolution

    Jake Sorensen, who oversees sponsorship and advertising and Student Media in Auxiliary Business Development at the University of Utah, has navigated the digital signage landscape for nearly 15 years. He was managing hundreds of devices on campus that were incompatible with digital signage requirements and needed a solution that was reliable and lowered labor costs. The Amazon Signage Stick, specifically engineered for digital signage applications, gave him the stability and design functionality the University of Utah needed, along with the assurance of long-term support.