Talisma Launches New Version of CRM with Built-in Application Management

• By Dian Schaffhauser
• 08/28/08

Talisma Corp. announced version 8.0 of its constituent relationship management (CRM) application for higher education. The new release includes application management, a revamped user interface, two-way text messaging, personalized Web portals, and an ADA-compliant Web client, among other enhancements.

The new application management function allows a school to enable prospective students to create, submit, and manage online applications. The module is included within the CRM so there's no need to port data or integrate between systems, nor incur a cost for a third-party solution.

The two-way text messaging feature gives institutions the ability to communicate with constituents via text messages. Personalized text messages can be sent one-off or in bulk. Constituents can initiate a new message or reply to messages using their phone or PDA. All text interactions are stored and associated to the respective contact record within the Talisma CRM. Text message preferences are controlled via the constituent's portal profile for opt-in participation.

"Talisma has once again stepped up to the plate with its new sleek and enhanced look. Instant satisfaction to the eyes leads straight into the awesome power this new Web client provides our recruiters," said Nick Austin, assistant director, admissions & technology, Kansas State University. "The ability to proactively, quickly, and efficiently look up key data elements on the road will give our recruiters an added edge."

Another capability of 8.0 is the ability for constituents to create personalized Web portals. They can customize the content made available by the institution, as well as the look and feel of their personal Web portal. Based on the preferences selected, institutions can push targeted communications catering to the constituent's interests.

A revamped interface features three-dimensional icons, color schemes that inherit the color scheme selected in the user's operating system (Microsoft XP and Vista) to provide increased usability, and a better user experience. Version 8.0 also offers an enhanced Web client and compliancy with the Americans with Disabilities Act (ADA) Section 508.

The new version also offers enhanced event management with support for multiple tracks, group registrations, advanced discount options, transfer, and substitute, as well as updates to reporting, campaigns, data security, and usability.