U Memphis To Roll Out CRM To Meet Recruitment and Retention Goals
- By Dian Schaffhauser
The University of Memphis is deploying a new constituent relationship management system to manage students from initial interest until graduation. The university will use Hobsons' EMT Connect Enterprise CRM Solution and EMT Retain to increase student recruitment and retention.
With the help of the EMT Connect Enterprise Solution, the 20,000-student university will be able to communicate with interested students through whatever medium they choose; including text message, e-mail, Web site, chat, or phone. Memphis will also be able to create, manage, and integrate all of its campaigns on one platform and track results and progress with real-time reporting features.
Once students are enrolled, the school will integrate data in EMT Connect with data in EMT Retain to help identify at-risk students before they're potentially lost to attrition.
Dian Schaffhauser is a senior contributing editor for 1105 Media's education publications THE Journal and Campus Technology. She can be reached at firstname.lastname@example.org or on Twitter @schaffhauser.