Boston U Goes Online for Donor Management -- Campus Technology

Constituent Relationship Management (CRM)

Boston U Goes Online for Donor Management

By Dian Schaffhauser
01/10/11

Boston University is employing a Web-based application from Blackbaud to support a major fundraising effort. The private research university will be working with the company's Constituent Relationship Management (CRM) to support its development and alumni relations activities. It will also use Blackbaud's Target Analytics to help identify potential supporters.

The software is intended to streamline donor management and help develop donor profiles more fully by providing a single database for maintaining that information. Currently, the university has the data spread across multiple databases. The CRM application also allows for task notification and automates administrative work related to outreach, such as mailings and reports. Target Analytics addresses prospect research, donor acquisition and development, and donor performance and benchmarking.

In its fiscal year 2010, the university raised $85 million in gifts and $84 million in formal pledges. But a strategic plan finished in 2007 calls for $1.8 billion over a decade to fund institutional initiatives. Forty-two percent of that funding is targeted to come from gifts and new endowments.

"With Blackbaud CRM, we will now have one progressive solution that will help us better track and manage our relationships with Boston University alumni, prospects, and donors and--ultimately--strengthen funding opportunities for the university," said Lisa Uglialoro, assistant vice president for advancement services. "We are confident that with Blackbaud's products and exceptional expertise in serving higher education institutions, we can build a development operation that fully supports the University's strategy."

Other institutional customers using Blackbaud applications are the University of Michigan, the University of Iowa Foundation, and the University of British Columbia.

About the Author

Dian Schaffhauser is a former senior contributing editor for 1105 Media's education publications THE Journal, Campus Technology and Spaces4Learning.

E-Mail this page

Printable Format

Featured

George Fox University Expands STEM Learning Resources for Students Through Numerade Partnership

In an effort to boost student success in STEM subjects, Oregon's George Fox University has partnered with STEM learning platform Numerade to offer students free access to the company's video tutoring platform.
Call for Speakers Now Open for Tech Tactics in Education: Thriving in the Age of AI

The annual virtual conference from the producers of Campus Technology and THE Journal will return on May 7, 2025, with a focus on AI, cybersecurity, and student success.
Reports Note Increasing Threat of Nation-State-Sponsored Cyber Attacks

A bevy of new cybersecurity reports point to the continuing problem of nation-state-sponsored threat actors. The primary culprits have long been Russia, China, Iran, and North Korea, which all show up in recently published reports from Microsoft, IBM, Tenable, and Fortinet.
Scalable Cloud Strategies: Values for Higher Education

From a massive, 23-campus cloud-and-security transformation, to a small college's "lift and shift" entry into the public cloud, Unisys Higher Education Strategist Christopher Wessells knows how higher education leverages the cloud. Here, he examines some of the values scalable cloud strategies offer our institutions.