Constituent Relationship Management | News
National Louis U Elevates CRM Work to Cloud
- By Dian Schaffhauser
National-Louis University and a number of other institutions have begun transitioning to the cloud for constituent relationship management. Northwestern University's Kellogg School of Management and Coker University in Hartsville, SC, among others, have adopted online applications from Enrollment Rx for student services management, including marketing, recruitment, and admissions activities.
The company's programs--all for the education market--are built on Force.com, Salesforce.com's cloud platform. The current product suite includes services for management of enrollment, jobs, alumni, and student data.
"We have a very diverse stream of prospective students and a CRM system is essential for tracking our relationships with them, according to their unique needs," said Joselyn Zivin, vice president of marketing and communications at National-Louis U. "It also helps us understand the effectiveness of our marketing investments, and down the line, tracks our students' success. We chose Enrollment Rx...because of their combined experience in the complex higher-education market, and their track record of helping institutions like ours implement successful CRM solutions."
Dian Schaffhauser is a senior contributing editor for 1105 Media's education publications THE Journal and Campus Technology. She can be reached at firstname.lastname@example.org or on Twitter @schaffhauser.