Unigo Acquires Cinergy Ed

Unigo Group, a company that provides tools to help students with schools, financing and more, will acquire the business assets of higher ed marketing services provider Cinergy Education.

"This merger of assets will allow us to enhance our diverse media and technology portfolio by leveraging Cinergy Education's innovative technology platforms and its strong track record of generating high-quality student leads for schools and partners," said Brad McMahon, senior vice president of digital services at Unigo, in a prepared statement. "By leveraging the combined strengths of both companies, we can significantly improve the quality of enrollment-marketing activities for all of our clients and connect students to institutions that can help make their academic, professional and financial aspirations a reality."

Unigo provides tools such as unigo.com, a site that allows students and parents to search for college materials and access school reviews and internship opportunities, as well as similar sites focused on student loans and scholarships. Cinergy's schoolbound.com matches potential students with schools.

"Through the use of psychographics, data-driven behavioral analytics, scoring and inquiry validation, we are able to engage qualified prospects that closely align with our clients' needs and goals," said John Springer, vice president and general manager of Cinergy Education, in a news release. "We look forward to working with the Unigo Group's talented team as we merge our complementary web properties and synergistic business practices, and drive even more value to our clients."

More information is available at unigogroup.com.

About the Author

Joshua Bolkan is contributing editor for Campus Technology, THE Journal and STEAM Universe. He can be reached at [email protected].

Featured

  • data professionals in a meeting

    Data Fluency as a Strategic Imperative

    As an institution's highest level of data capabilities, data fluency taps into the agency of technical experts who work together with top-level institutional leadership on issues of strategic importance.

  • stylized AI code and a neural network symbol, paired with glitching code and a red warning triangle

    New Anthropic AI Models Demonstrate Coding Prowess, Behavior Risks

    Anthropic has released Claude Opus 4 and Claude Sonnet 4, its most advanced artificial intelligence models to date, boasting a significant leap in autonomous coding capabilities while simultaneously revealing troubling tendencies toward self-preservation that include attempted blackmail.

  • university building with classical architecture is partially overlaid by a glowing digital brain graphic

    NSF Invests $100 Million in National AI Research Institutes

    The National Science Foundation has announced a $100 million investment in National Artificial Intelligence Research Institutes, part of a broader White House strategy to maintain American leadership as competition with China intensifies.

  • black analog alarm clock sits in front of a digital background featuring a glowing padlock symbol and cybersecurity icons

    The Clock Is Ticking: Higher Education's Big Push Toward CMMC Compliance

    With the United States Department of Defense's Cybersecurity Maturity Model Certification 2.0 framework entering Phase II on Dec. 16, 2025, institutions must develop a cybersecurity posture that's resilient, defensible, and flexible enough to keep up with an evolving threat landscape.