Constituent Relationship Management
Northwest Nazarene Goes to Cloud To Manage Enrollment Growth
Northwest
Nazarene University in Nampa, ID, will phase in a new cloud-based
constituent
relationship management system (CRM) to help with its fast-moving
enrollment
growth.
The
1,800-student
university has signed an agreement with Jenzabar to move to its
Jenzabar JX enterprise resource planning system with a design that
allows the
university to adapt its elements module by module as it needs them.
Jenzabar's
new cloud-based application has embedded analytics that can be accessed
by
administrators anytime anywhere, an enterprise CRM, responsive
design and a
mobile-first strategy that is intended to be student-friendly with a
number of
self-service aspects.
"Our
projected
enrollment numbers are growing and we need to leverage new technologies
to keep up," said Northwest Nazarene Vice President of Financial Affairs
David
Tarrant. "The improved student engagement will increase collaboration
with
students throughout the student lifecycle."
Jenzabar
officials
said the features of Jenzabar JX will allow Northwest Nazarene to
facilitate a number of the trends that are prevalent in higher education
today, such as
competency-based education, multiple enrollment periods, BYOD and remote
learning.
Jenzabar's
new
JX systems will be implemented at 10 other higher ed institutions this
year
and at least 28 more in early 2015.
About the Author
Michael Hart is a Los Angeles-based freelance writer and the former executive editor of THE Journal.
