Skip to main content
Add as a preferred source on Google


Savannah College of Art and Design Introduces AR-Trackable Catalog

Image Credit: Savannah College of Art and Design.

To help prospective students and families learn about the institution before enrolling, the Savannah College of Art and Design (SCAD) has created a college catalog with augmented reality (AR) technology. The AR-driven catalog enables smartphone users to view videos of creative sessions, play student-designed video games, tour residence halls, learn about programs, explore at real-world careers, chat with admissions staff members and watch videos of annual campus events.

This is SCAD’s second innovation using immersive media. In 2015, SCAD used virtual reality (VR) to enhance acceptance letter packages, which contained customized Google cardboard VR goggles that enabled students to virtually visit SCAD’s global locations (in Savannah, Georgia; Hong Kong, China; Lacoste, France; and its online environment.)

The new catalog, produced and designed entirely by the university, offers:

  • More than 85 trackable pages;
  • 150-plus digital assets; and
  • More than 200 micro-interactions.

Image Credit: Savannah College of Art and Design.

Key features include:

  • A self-guided tour that highlights campus landmarks, offering important information regarding programs as users approach buildings throughout the tour;
  • Multimedia, including videos and photos; and
  • A list of 360-degree interactive panoramas of various locations and buildings.

Within the first 12 months of using the AR catalog, the university has seen a 26 percent increase in admission applications, according to a news release.

“Through this personalized exploration, prospective students gain a firsthand experience of what awaits them at SCAD, including SCAD's award-winning degree programs in fashion, film, animation, architecture, interior design and more, as well as real-world collaborations with companies that include Disney, Google, Pixar, BMW and NASA through the SCAD Collaborative Learning Center,” according to the news release.

The AR-trackable catalog can be viewed through SCAD’s mobile app, available on the iOS App Store and Google Play Store.

About the Author

Sri Ravipati is Web producer for THE Journal and Campus Technology. She can be reached at [email protected].

Featured

  • Student classroom scene with diverse learners attentively engaging in lecture, using laptops

    The AI Literacy Gap No One Expected

    While Gen Z may be advanced at generating quick outputs or using free LLMs for surface-level tasks, they need to develop critical thinking, communication, and analysis skills.

  • robot hand holding stacks of coins

    Designing AI Systems for Financial Aid

    Financial aid offices have been slow to adopt AI, risking technological stagnation at a critical early student touchpoint. Systematic AI integration can improve student experiences and strengthen institutional positioning.

  • Abstract neural network 3D illustration

    Intel® AI EmpowerED: The AI-Ready Campus, Delivered

    Artificial intelligence is transforming higher education, prompting institutions to rethink how they manage infrastructure, security, governance, and workforce readiness. Successful adoption requires a strategic, institution-wide approach that aligns AI initiatives with educational goals, faculty enablement, and scalable operational frameworks.

  • cyber security padlock

    AI Adoption Forces Trade-Off Between Speed and Identity Security, Study Finds

    AI adoption is forcing enterprises to trade security for speed — and identity controls are the first casualty, according to a new report from Delinea, a provider of identity security solutions for both human and AI agent identities.