Industry News

InfoComm International Changes Name

Audiovisual trade association InfoComm International has changed its name to the Audiovisual and Integrated Experience Association, or AVIXA. The move "reflects AVIXA's broadening mission to be an industry hub, while also acting as a catalyst for market growth beyond what has been considered traditionally as professional AV," the organization said in a news announcement.

AVIXA's community of members has grown from traditional AV professionals to include experiential designers, content creators, IT companies, and users of AV solutions in a variety of markets, the announcement explained. The new name "aims to reflect both what … members do (AV) and what they create for customers, which are integrated experiences (IX)," the announcement said.

"Thanks to the innovative, creative efforts of so many members, partners, and their customers, we have collectively grown far beyond what InfoComm International could do to promote AV around the world," said David Labuskes, executive director and CEO of AVIXA, in a statement. "AV experiences have become so ubiquitous, and they've come to include so many more technologies, and touch so many more personal and professional lives, that we felt compelled to embrace a new identity that more accurately reflects this industry's excitement and welcomes a far more diverse community of professionals."

Labuskes continued, "Organizations evolve. AVIXA's core programs remain the same — training, certification, standards, community, market intelligence, trade shows — but the industry has changed in exciting ways, and the opportunity to grow the market for audiovisual experiences is so vast, it was important that the AV industry's leading association change with it."

AVIXA's trade shows will continue to operate under the InfoComm name. For more information, visit the AVIXA site.

About the Author

About the author: Rhea Kelly is executive editor for Campus Technology. She can be reached at rkelly@1105media.com.

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