New Coursera MasterTracks Offer 'Gateway' to Advanced Degrees

EdX has its "MicroMasters" program. Now Coursera has introduced the "MasterTrack." The massive open online course provider recently announced that it will pilot three MasterTrack certificate programs in coming months: one at the University of Michigan and two others at the University of Illinois. The news came during Coursera's partners conference, hosted at Arizona State University. The idea: to parcel up degrees in small, more digestible chunks for prospective students.

U Michigan's Construction Management MasterTrack will allow users to take courses for certification or apply their work to an advanced degree that would be completed on campus, if they meet admission criteria. The program costs $2,000, has a series of six courses and is expected to take about six months to finish. The institution hasn't finished figuring out how many credits would be applied from the MasterTrack credential to a master's degree, but according to an FAQ on the university website, the "expected reduction" would be about six credits. Compared to traditional distance learning tuition, that would be a savings of about $1,165 per credit hour.

U Illinois' Digital Marketing MasterTrack features five courses, costs $3,474 and starts in mid-April and will be done in November. The program has four graduate-level courses plus a capstone course.

The Instructional Design MasterTrack, also at Illinois, has two courses and costs $2,316. That one begins this fall. Whereas the university hasn't announced a tie to master's degrees for the digital marketing certificate, credits earned in the instructional design program could be applied to a master's degree.

None of the courses in the MasterTrack pilot will be offered as true MOOC classes. All have a price tag attached to them. Classes include readings, videos, graded assignments, project completion and real-time classroom sessions by webinar.

At the same time that Coursera introduced its MasterTracks, the organization also announced six new degrees from five schools in computer science, business and healthcare. MOOCs have increasingly become a "gateway" to online degrees, according to CEO Jeff Maggioncalda. As he noted in a recent Coursera blog article, more than half of degree students "took one of our partner's open online courses before applying to a degree program."

About the Author

Dian Schaffhauser is a former senior contributing editor for 1105 Media's education publications THE Journal, Campus Technology and Spaces4Learning.

Featured

  • connected professionals abstract network

    Educause President and CEO John O'Brien Announces Retirement

    John O'Brien, president and CEO of Educause, has announced his intention to retire in August 2027.

  • digital brain integrating legal regulation and security interface

    Agentic AI Moves from Pilot Phase to Production, Bringing Governance to the Forefront

    New research from Caylent, an AI-focused Amazon Web Services Premier Tier Services Partner, found that enterprises are already moving agentic AI beyond pilots and into production environments. At the same time, organizations are putting strict conditions around autonomy, making governance and control the next major challenge for enterprise AI adoption.

  • woman

    AI Giants Back Nonprofit Focused on Workforce Transition

    The AI industry's biggest names are investing in more than just models and infrastructure — they're focusing on workforce readiness. OpenAI, Anthropic, Microsoft and Amazon are backing Raise US, a new nonprofit that aims to raise $1 billion to help American workers prepare for an AI-driven economy.

  • robot hand holding stacks of coins

    Designing AI Systems for Financial Aid

    Financial aid offices have been slow to adopt AI, risking technological stagnation at a critical early student touchpoint. Systematic AI integration can improve student experiences and strengthen institutional positioning.