SUNY Orange to Augment Student Experience with AR App

augmented reality

Orange County Community College (SUNY Orange), part of the State University of New York system, is rolling out an augmented reality campaign aimed at engaging new and returning students. The institution is working with Imagination Park to implement XenoPlay, a mobile app that will allow students to use their phones to access interactive entertainment options in AR.

When students point their phones at logos, signs, posters and landmarks on and around campus, they will be able to view or retrieve school news, updates, retailer coupons, messages, videos and more, according to a news announcement.

"We plan on using augmented reality in conjunction with our students' return to campus in August in order to enhance their SUNY Orange experience," said Vinnie Cazzetta, SUNY Orange's vice president for Institutional Advancement, in a statement. "We host a series of events that welcome new and returning students alike back to our campuses. In conjunction with those events, and throughout the semester, we'll use augmented reality to help direct students to those support services that are so critical to their academic success."

Features of the Imagination Park AR product suite include:

  • XenoCloud content management system for storing and managing AR content;
  • Automatic conversion of 2D/3D objects into AR objects for iOS and Android;
  • Virtual AR-based scavenger hunts; and
  • Reporting tools for monitoring and fine-tuning student engagement efforts.

For more information, visit the Imagination Park site.

About the Author

Rhea Kelly is editor in chief for Campus Technology, THE Journal, and Spaces4Learning. She can be reached at [email protected].

Featured

  • From Fire TV to Signage Stick: University of Utah's Digital Signage Evolution

    Jake Sorensen, who oversees sponsorship and advertising and Student Media in Auxiliary Business Development at the University of Utah, has navigated the digital signage landscape for nearly 15 years. He was managing hundreds of devices on campus that were incompatible with digital signage requirements and needed a solution that was reliable and lowered labor costs. The Amazon Signage Stick, specifically engineered for digital signage applications, gave him the stability and design functionality the University of Utah needed, along with the assurance of long-term support.

  • human figures surrounded by precise arcs with book and gear icons

    Kennedy-King College Rolls Out Holistic Student Support Program

    Chicago's Kennedy-King College is expanding student support services through a collaboration between City Colleges of Chicago and One Million Degrees (OMD), a Chicago-based nonprofit serving low-income community college students.

  • illustration of a futuristic building labeled "AI & Innovation," featuring circuit board patterns and an AI brain motif, surrounded by geometric trees and a simplified sky

    Cal Poly Pomona Launches AI and Innovation Center

    In an effort to advance AI innovation, foster community engagement, and prepare students for careers in STEM fields and business, California State Polytechnic University, Pomona has teamed up with AI, cloud, and advisory services provider Avanade to launch a new Avanade AI & Innovation Center.

  • abstract composition with metallic gears, glowing AI symbols, futuristic bar graphs, interconnected networking nodes, a floating open book, and a graduation cap, set against a neutral gradient background

    AI in Higher Education: Overcoming Challenges and Building the 'Competent Institution'

    Artificial intelligence and the efficiency gains that come with it have the potential to change the current trajectory of many institutions at risk. But the key is to start now.