More Burden for College Costs Placed on Students' Shoulders

man carrying large coin on his back

A growing number of parents expect their kids to pay at least half of the cost of college — up from 31 percent in 2018 to 38 percent in 2019. A survey of 1,501 American parents of college-bound students aged 16 to 18 found that fewer of them expect to cover the entire expense, down from 34 percent last year to 28 percent this year.

The survey was done by Dynata on behalf of Discover Financial Services, which writes student loans.

While most parents (65 percent) said they were worried about having sufficient money to help with college costs, an even higher portion (70 percent) said they wouldn't limit the choice of college based on price.

The majority of parents (58 percent) look to scholarships and grants to help pay for college, even as fewer said they'd use savings this year versus last year (41 percent in 2019 compared to 51 percent in 2018) or student loans (38 percent compared to 43 percent).

Eight in 10 parents said they'd already had conversations with their children on the subject of paying for college, many of them beginning that at the start of high school. And nearly a third (32 percent) reported that they believe they'll have to retire later in life to help pay for college.

The financial services company provides a number of calculators to help families compare options regarding paying for college costs.

About the Author

Dian Schaffhauser is a former senior contributing editor for 1105 Media's education publications THE Journal, Campus Technology and Spaces4Learning.

Featured

  • laptop displaying a phishing email icon inside a browser window on the screen

    Phishing Campaign Targets ED Grant Portal

    Threat researchers at cybersecurity company BforeAI have identified a phishing campaign spoofing the U.S. Department of Education's G5 grant management portal.

  • multiple computer monitors connected by glowing blue lines in a network grid

    Gartner Forecasts Increased Spending on Desktop as a Service as Cost Optimization, Sustainability Drive Adoption

    Gartner's 2025 Magic Quadrant for Desktop as a Service reveals that while secure remote access remains a key driver of DaaS adoption, a growing number of deployments now focus on broader efficiency goals.

  • stylized figures, resumes, a graduation cap, and a laptop interconnected with geometric shapes

    OpenAI to Launch AI-Powered Jobs Platform

    OpenAI announced it will launch an AI-powered hiring platform by mid-2026, directly competing with LinkedIn and Indeed in the professional networking and recruitment space. The company announced the initiative alongside an expanded certification program designed to verify AI skills for job seekers.

  • young man in a denim jacket scans his phone at a card reader outside a modern glass building

    Colleges Roll Out Mobile Credential Technology

    Allegion US has announced a partnership with Florida Institute of Technology (FIT) and Denison College, in conjunction with Transact + CBORD, to install mobile credential technologies campuswide. Implementing Mobile Student ID into Apple Wallet and Google Wallet will allow students access to campus facilities, amenities, and residence halls using just their phones.