Google Renames Bard, Introduces Tiered Models and Pricing

Google has rebranded its Bard conversational AI chatbot and introduced tiered pricing model for access to advanced features.

Bard is now called "Gemini," taking the name of Google's AI model that launched two months ago. At that time, Google touted Gemini as its "largest and most capable AI model," releasing it in three sizes: Ultra, the largest; Pro, the all-purpose model; and Nano, the smallest.

The move to rename Bard to Gemini reflects the work Google has done to improve the chatbot's innards, indicated Google CEO Sundar Pichai in a blog post Thursday. "Bard has been the best way for people to directly experience our most capable models," he wrote. "To reflect the advanced tech at its core, Bard will now simply be called Gemini."

Google also introduced a more advanced version of the chatbot, called "Gemini Advanced." Previously, the Gemini chatbot (then called Bard) ran only the Pro model. That version of the chatbot still exists, but as the less feature-rich counterpart to the new Gemini Advanced chatbot, which runs the Ultra model.

Gemini Advanced is "far more capable at reasoning, following instructions, coding, and creative collaboration" than the base Gemini chatbot version, said Pichai. "For example, it can be a personal tutor, tailored to your learning style. Or it can be a creative partner, helping you plan a content strategy or build a business plan."

Users will have to pay a $20 monthly fee to use Gemini Advanced. Besides getting access to the Ultra-powered chatbot, monthly subscribers will be able to use Gemini in other Google apps like Gmail and Docs, as well as have first dibs on new features like improved multimodal, coding and analysis capabilities.

While still in version 1.0, Gemini Ultra has already surpassed several key milestones, noted Pichai, saying that it's the "the first to outperform human experts on MMLU (massive multitask language understanding), which uses a combination of 57 subjects — including math, physics, history, law, medicine and ethics — to test knowledge and problem-solving abilities."

For more information, visit the Google blog.

About the Author

Gladys Rama (@GladysRama3) is the editorial director of Converge360.

Featured

  • woman speaking into microphone

    Best Practices for Designing Higher-Ed AV Environments

    Cloud-based management, interoperability, and upfront planning are helping campuses build AV infrastructure that performs at scale.

  • digital lock with circuit patterns

    IBM Announces New AI-Powered Cybersecurity Tools

    IBM has announced an expanded portfolio of AI-powered cybersecurity products, positioning the company to compete more aggressively in a rapidly evolving market where enterprises are increasingly turning to artificial intelligence to defend against automated cyber threats.

  • lock symbol with quantum bits in dynamic motion

    Microsoft Accelerates Focus on Quantum-Safe Security

    Microsoft is speeding up its quantum-safe security timeline, saying advances in quantum computing and new federal requirements have pushed post-quantum cryptography from a future planning issue into an immediate engineering priority.

  • Man types on laptop in data center

    Point-in-Time Restore Now Generally Available for Windows 11

    Microsoft has made point-in-time restore generally available for Windows 11, giving users and IT administrators a built-in way to roll back PCs after bad updates, driver problems, app corruption, or other issues.