When colleges and universities consider a constituent relationship management (CRM) initiative, they all too often focus on the technology while failing to consider the underlying philosophy behind CRM. That's according to Audrey Bledsoe, who is manager of CRM technologies at DePaul University in Chicago.
The University of California, Riverside (UCR) has chosen Intelliworks' relationship management platform to organize its contacts, execute marketing campaigns, and coordinate events.
A virtual college fair took place last week, allowing prospective college students and their parents to interact with a number of institutions, including George Mason University in Fairfax County, VA; John Carroll University in University Heights, OH; Marquette University in Milwaukee, WI; and Laramie County Community College in Wyoming.
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In a move that will certainly be echoed by other institutions if it hasn't been already, Texas A&M University just launched a new microsite specifically to let students post YouTube-style videos showing what life as an Aggie is all about. The site, along with a new Facebook profile, is part of a university marketing campaign called "Do You Wonder?"
Virginia Commonwealth University in Richmond has chosen the core Intelliworks platform as well as a newly released module, Intelliworks Program Management, to improve course enrollment, communications, and invoice and payment processing for programs at the School of Business.
To combat distance students dropping out before completion of their classes, American Sentinel University has implemented EducationDynamics' Adult, Online and Continuing Education Retention Program. This Web-based communications tool is designed to keep students connected to their instructors, peers, and institutional support services.
As competition for students increases, colleges and universities are looking more and more to customer (or constituent) relationship management software for help in remaining competitive.
The National University System is replacing the current constituent relationship management (CRM) module of its ERP system with Talisma CRM. The change is intended to provide National with greater flexibility and extensibility, allowing the system to be custom configured to fit the organization's unique needs.
Colleges and universities worldwide are turning to the hosted SaaS model and saying goodbye to issues like patch management and server optimization.