In the previous article in this series, Real-Life Teaching in a Virtual World, we looked at the state of Second Life as it pertains to higher education. There are so many schools represented that one could spend days exploring the college and university campuses. The ways they are used in the 3D online virtual world vary drastically, and how much and how well they are used appear to vary as well.
Web 2.0 apps, e-mail marketing products, and enterprise-level solutions can help institutions "grab" donors and dollars, despite the economic downturn.
Social networking sites, primarily Facebook and MySpace, offer some interesting marketing possibilities for higher ed. But which sites to use, and in what ways? In this second half of a two-part interview with higher education marketing expert Bob Johnson, we asked Johnson how best to spend limited marketing dollars, and what role--if any--print still plays.
The Annenberg School for Communication at the University of Pennsylvania, which has used Intelliworks in its admissions process since July 2007 reports a marked increase in electronic recruitment efforts.
Bennington College in Vermont has selected Rapid Insight as its analytic software provider. Bennington plans to start off by using Rapid Insight's new software, Yield Optimization, to improve recruiting cost effectiveness and to optimize applicant yield rates from prospect and inquiry pools.
In an effort to simplify meeting scheduling between faculty and students, the University of Chicago has licensed Starfish Connect to provide self-service scheduling.
"At some point," said higher education marketing expert Bob Johnson, "[universities] stopped asking me how to do a better view-book. [Now], people are interested in how to make Web sites stronger for recruiting." In this first segment of a two-part interview, he talks about new ways in which technology is being used to connect with students and parents--and how students use technology to find schools.
The University of Memphis is deploying a new constituent relationship management system to manage students from initial interest until graduation. The university will use Hobsons' EMT Connect Enterprise CRM Solution and EMT Retain to increase student recruitment and retention.
Concordia University in Irvine, CA has chosen Hobsons' EMT Retain to help improve the institution's early alert intervention and retention rates. Concordia said it hopes to use the application to identify and consistently communicate with students before they're lost to attrition.
Santa Clara University School of Law hosted a workshop in virtual world Second Life to help prospective students learn about applying to the law school. Posing as her own self-created avatar, "Penny Canucci," Law School Dean of Admissions Jeanette Leach welcomed visitors to an open-air seating area on "Santa Clara Island," where they could view a video from Law Dean Donald Polden (appearing in real-life video footage, not as an avatar), pose questions, and chat with each other.