Recruitment & Retention

Remington College Seeks Lead Control with Sparkroom

Remington College will be using programs from Sparkroom to automate its lead delivery and obtain visibility into the performance of direct marketing efforts.

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Tiny College Stakes Growth on Enrollment Software

As one of the smallest liberal arts colleges in the United States, Shimer College is facing some formidable challenges. With just 100 students, Shimer focuses its curriculum exclusively on the "Great Books," from the Bible to Homer to Nietzsche to Virginia Woolf. Despite the fact that the college ranks in the top 1 percent of U.S. colleges and universities in producing doctoral candidates, it is working hard to maintain and grow its enrollment.

Datatel Recruiter Adds Twitter Tracking

Datatel has tweaked its higher education recruiting tool, Datatel Recruiter, to bolster its ability to work with Twitter. The application, which is part of Datatel's constituent relationship management suite, now tracks and captures pre-defined search terms in Twitter to uncover conversations about the institution and allow the admissions professional to participate in the discussion.

Chemeketa CC Adopts Intelliworks CRM

Chemeketa Community College in Salem, OR. has chosen Intelliworks' constituent relationship management application to expand its marketing and recruitment efforts. One of the first initiatives the college will work on with Intelliworks is increasing outreach to students who have been admitted but are not yet enrolled.

Morton College Moves to Datatel for Student Data Management

Morton College, a community college in Cicero, IL near Chicago, has hired Datatel to implement a portfolio of applications to address the entire student lifecycle--from recruitment to alumni relationships.

Wheaton College Turns to CRM for Marketing and Admissions

Wheaton College's graduate admissions department has selected Intelliworks' constituent relationship management (CRM) application to manage relationships and marketing campaigns to prospective students.

Oracle Launches Higher Ed Constituent Hub

Oracle has launched a constituent management application intended to let institutions create a comprehensive view of applicants, students, alumni, faculty, donors, and staff.

Datatel Adds Recruitment Module

Datatel has released a new application specifically for higher education recruitment. Datatel Recruiter--an addition to the company's enterprise CRM solution, is intended to help admissions office personnel build stronger and longer-lasting relationships with prospective students through the admissions process.

Colorado Tech and American Intercontinental Launch Virtual Tours To Woo Students

To woo students to their distance learning programs, Colorado Technical University (CTU) and American Intercontinental University (AIU) have launched microsites that provide interactive tours of their virtual campuses.

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UCI Business School Gets a Handle on Enrollment Management

Implementing an enrollment management system is never easy, but for the Paul Merage School of Business at the University of California, Irvine, the hope is that hard work now will pay off in future efficiencies, including more efficient and selective enrollment.