Seton Hall University is using Coremetrics to better track its investment in recruitment efforts. The Web-based service, which is primarily used by retailers, captures behavioral data to provide the university with insights on how to allocate marketing dollars across campaigns and channels.
Huntington Junior College (HJC) in West Virginia has gone public with its year-long early-adopter use of Campus Management's CampusLearning, a suite of services that provides for real-time, two-way integration between proprietary portals and student information systems and the Moodle open source course management systems.
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Talisma Corp. announced version 8.0 of its constituent relationship management (CRM) application for higher education. The new release includes application management, a revamped user interface, two-way text messaging, personalized Web portals, and an ADA-compliant Web client, among other enhancements.
California's Rio Hondo College and Sierra College have selected software from the Banner Unified Digital Campus and other solutions from SunGard Higher Education to help address their growing enrollments and to help improve student retention and services.
Consulting firm BearingPoint said it has completed the first phase of an implementation of the Oracle PeopleSoft Enterprise CRM for Higher Education for the Admissions Office at Hobart and William Smith Colleges in Geneva, New York.
Roanoke College has selected Talisma's Constituent Relationship Management (CRM) solution to personalize constituent communications in an effort to increase enrollment and forge stronger relations with current students.
Mercyhurst College in Erie, PA will be implementing customer relationship management (CRM) and digital recruiting tools from Azorus. Mercyhurst, with about 3,000 students, is the first institution to use the Digital Recruit solution in the United States. The service optimizes recruiting efforts by delivering personalized communications to students interested in attending the college.
Nova Scotia's St. Francis Xavier University is acquiring the Azorus CRM suite after working with the company's Digital Recruit system for the last year. With Digital Recruit, students at recruiting events fill out a special form with a digital pen that captures the information being written. Recruiters then upload the data stored on the pen to the CRM system, which initiates a communication plan for the student, including an automatic welcome e-mail message.
Eastern Illinois University in Charleston and the University of Houston in Texas have both selected relationship management software from Azorus to help improve their yield rates, the numbers that show how many students accept a school's offer of admission and then how many actually register. Both universities will be using Azorus' Yield Management Program to communicate with accepted students in the last phase of the recruitment cycle.