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Blackboard To Buy Out Angel Learning

[Updated May 7 at 9:15 a.m..]

Blackboard is buying out Angel Learning, the maker of a major competing learning management system, Angel LMS.

The two companies today announced the signing of a definitive agreement in which Blackboard will acquire Angel for $80 million in cash and $15 million in stock. Blackboard acquired another major rival, WebCT, back in 2005. The deal with Angel leaves only one major competitor in the commercial learning management space: Desire2Learn, which Blackboard has been pursuing in court for more than two years now in lawsuits involving alleged patent infringement.

However, Michael Chasen, Blackboard president and chief executive officer, told Campus Technology that he does not see a competition issue with the acquisition.

"Actually there's more competition today with course management systems than ever before," he said in a phone interview. "There's multiple open source competitors; there are new entrants that come into the market space every single year. So, from a competitive perspective, even though certainly we've acquired our competitor [in] buying Angel, we're finding more competition today than we ever have in the past."

Said Adrian Sannier, university technology officer and vice president, Arizona State University: "We are kind of divided on the Blackboard/Angel acquisition. On the one hand, we are pleased for Blackboard. They are a good partner of ours. They provide a significant portion of our learning platform, so anything that makes them stronger, improves their ability to innovate--that's a plus. But on the flip side, it's starting to feel like there aren't too many choices out there in the learning management space and that maybe we are getting to the place that without competition we are not going to see as much innovation as we need to see. So, we are certainly guarded in our opinion of this thing and will watch it very closely to see how it plays out."

Alex Hwu, director of the Center for Digital Education at the University of Alaska, Fairbanks, echoed Sannier's sentiment: "It's shocking because I'm always thinking Angel is really, truly, listening to the end user's voice.... I don't know enough details yet, but, if Blackboard is doing the same thing as when they took over Web CT, I think it's a great loss for learning labs in the [United States] or even globally. Because the less people compete, the worse [product/service] the user gets."

Hwu continued: "And I'm really upset, because in my position right now I'm actually writing a recommendation of what's best for us.... We are using Blackboard at the University of Alaska,... but now we have less choice."

Chasen also said that although there were regulatory issues to be addressed in the prior WebCT acquisition, there were none this time around. Angel, he said, has far fewer clients than WebCT did at the time of the buyout (roughly one-third the number).

The acquisition, Chasen said, will not have any bearing on Blackboard's ongoing patent litigation against Desire2Learn.

"It's going to be a huge incentive for moving from proprietary systems to Web 2.0 and open source," said Gary Brown, director, Center for Teaching, Learning, and Technology, Washington State University. "Our job is to help people learn how to navigate that,... and I think it's going to have really interesting implications for the struggling IT services that institutions are working with right now, in this resource-scarce environment."

Angel's client portfolio includes approximately 400 organizations, according to information released by the companies. Blackboard itself has, in the past, claimed ownership of somewhere between 70 percent and 80 percent of the commercial LMS market in higher education in the United States--about 1,915 colleges and universities, as well as 388 K-12 districts as of April 2008. Today the company said that, with the acquisition, the Blackboard community will total "5,800 K-12 schools, colleges and universities, government organizations, and corporations" around the world.

Chasen said that the acquisition should not impact current Angel customers and that Blackboard will continue development of Angel LMS.

"There really shouldn't be a change for the customers at all," he said. "We have the users conference coming up next week, and we'll actually be there in person, able to meet people, talk with them. Our plan is to release version 7.4 of their software as [had been] planned over the next upcoming week then continue development with upgrades and support after that."

He added that, further down the road, Angel's technologies may be integrated with Blackboard's. "Longer term, what I think the opportunity is here is to share best practices and technology between Angel and Blackboard and bring to [Angel's] user community great new features [and] functionality and to take some of the best of the Angel features [and] functionality to the Blackboard community."

He continued: "I'm talking there much longer term. In the short term we're going to continue to release the next version of the Angel product and continue business as usual."

When asked directly, Chasen would not commit to a version 8 of Angel LMS, saying, "There certainly will be an upgrade in the path for Angel Software. I couldn't even guess what the number version would be or when that would come out."

Angel's education technology portfolio includes its flagship Angel learning Management System and ePortfolio. Its services include managed hosting, consulting, and training.

According to Blackboard, both companies' boards have approved the deal. The acquisition is expected to close this month. Further information about the acquisition can be found in a special section on Blackboard's site here.

Mary Grush contributed to this article.

Comments

Thu, Oct 22, 2009 john ga

BB and ANGEL are both horrible.

Tue, Oct 13, 2009 Louisiana

My college left Blackboard for a myriad of issues. We went with Angel because it had HAD (past tense at this time) a great reputation as being a well defined and executed product. We researched them for two years. We signed an Angel contract. Within two months, the acquistion of Angel by Blackboard was announced. Then, Angel 7.4 came out...it has been a very bad rollout for our college. While the college spared no expense on hardware, assigned personnel, and programming, Angel is so slow and unresponsive. Students and faculty detest it. My personal opinion (not related to my college) is that Angel is being orphaned in order for BB to dominate the marketplace. This is just another example of Blackboard simply not caring. They turned a good product into a bad nightmare for us.

Fri, Jun 26, 2009 Marianne

Kelly, thanks for your input! While the parallels you describe between ANGEL and Epsilen seem logical with regard to Dr. Jafari's and IUPUI's involvement, I think it is important to point out that Dr. Jafari had no vote in the sale of ANGEL (per an interview with the Chronicle of Higher Ed shortly after the sale); he was informed after the decision had been made. Furthermore, Ali Jafari does not hold a majority interest in Epsilen, and thus could not sell a controlling interest to Bb (or anyone) even if he wanted to. Make no mistake, he's done very well, but he still shows up to work as Epsilen's Chief Architect Officer every day, heading up Epsilen's R&D. Some members of ANGEL's management swore up and down they would never sell, but at the end of the day it's all about who holds the most chips and how much is offered for those chips. No one has a crystal ball. Right now we're building a business at Epsilen, and continuing to provide and develop a great platform with a unique model. I've also been impressed with a several of the newer platforms from smaller companies, and simply encourage folks to take a closer look at what's out there.

Wed, May 27, 2009 Kelly

Regarding Epsilen: If I'm not mistaken, Epsilen was founded by Dr. Ali Jafari and the Epsilen Environment has the same history as Angel. "the result of six years of research and development at the Purdue School of Engineering and Technology at IUPUI." It was the board and the school that sold Angel out. Not all of the management wanted to sell, especially to Bb, and none of the non-management employees knew. Marianne - watch out for Epsilen selling out to Bb. I'd be concerned about Jafari wanting to build up various businesses and selling them. Good luck.

Wed, May 27, 2009 Bob Florida

I think that this takeover says as much about the caring support our "friends" in ANGEL and WebCT management have shown their loyal customers. Blackboard came along with a fat checkbook, and management sold the companies and us out.

Fri, May 15, 2009 Moodle Maniac San Diego

I agree 100% with you HS from Arizona. MOODLE rocks and it is Open source with much more room for improvement. Blackboard completely sucks.

Thu, May 14, 2009 Cathy Garland Scholar360

Thanks to Marianne for the list of options, including the company I represent, Scholar360. Scholar360 LMS-SN combines the academic features schools need with the collaborative, networking tools needed to build an effective learning environment. For frustrated Angel clients, we have chosen to guarantee the hosted Scholar360 LMS at a rate of at least 10% less than what institutions currently pay for the hosted ANGEL LMS.

Wed, May 13, 2009

More history: When Bb bought Prometheus (anyone remember Prometheus?), it made a commitment to support that product. But ... anyone remember Prometheus?

Sun, May 10, 2009 KB Cincinnati, OH

There is another competitor ready to take on some of the Angel users who simply will not go to Bb, and that is GoCourse. They are robust LMS similar to D2L with terrific customer service and they make it very easy transfer courses. My husband uses them in his college online program and feels they are top quality. He actually chose GoCourse over Angel, one of the better choices he made lately. GoCourse was develop by Agilix, a very reputable company. Their prices are also WAY more reasonable than both Angel and D2L, both of which my school has used. www.agilix.com

Sat, May 9, 2009

If Blackboard handles ANGEL like it handled WebCT (both in terms of support and produce line development, end-of-life statements, and migration paths to Bb NG), customers will leave in droves! Bb - listen up - we are not a captive market... and we ANGEL customers will leave you if you screw this up.

Fri, May 8, 2009 Danny Yao

I can't tell you how frustrated we are. We are an angel client and we will not be renewing. This is the worst news I have heard in a very long time. BlackBoard support is horrible. They have a CLUDGE of a product. They are obviously litigious. Why would any K-12 or College do business with them. I do not think blackboard understands how much people really can't stand everything about them. When I heard the news I immediately started my search for something other than "BlackAngel" Which is my new name for this evil company.

Fri, May 8, 2009 raglandttiger

Can anyone enlighten me about how the Bb patent question might be playing out in this context? I read that Bb lost their LMS claims in a preliminary PTO decision, but I can't tell if that has gone to a final decision as yet. Is it possible Bb is leveraging their patent position in some way to orchestrate this merger? Will other LMS feel the same pressure?

Fri, May 8, 2009

Worst company ever! Blackboard software sucks! I really hate the 8.0 version. I wish someone would come up with a better learning system. hey there we go anyone want to develop a better system with me? I wish Blackboard would go out of business.

Fri, May 8, 2009

Go to eCollege, they have wonderul suport and will host everything. They cost a little more, but are well worth not having the hassle of hiring more IT staff to support it like with BB.

Fri, May 8, 2009 JK USA

There is going to be a tar & feathering at the AUC conference. Good by Angel and say hello to Fallen Angel.

Fri, May 8, 2009

My heart goes out to the Angel staff who've been providing caring, responsive support as well as to the Angel users who invested their time and effort as well. They will experience the same betrayal that the WebCT employees/customers did. No one deserves that.

Fri, May 8, 2009 Neil Washington

"anything that makes them stronger, improves their ability to innovate" Seriously? When has this ever been true? Lack of competition means you have absolutely no reason to innovate.

Fri, May 8, 2009 Martin Michigan

When Blackboard took over WebCT, my life became hell because Blackboard simply did not give a damn. The Angel is about to become a Devil.

Thu, May 7, 2009

Schools wishing to use Moodle to avoid BB takeovers don't have to host it themselves. They can use a Moodle partner, such as Moodlerooms for hosting. Moodle has better features, is more flexible and more learner friendly. I receive many fewer student questions about the technology using Moodle than I did using WebCT/Blackboard. - (a former user of WebCT/Blackboard CE 4 and 6 - and current very happy user of Moodle)

Thu, May 7, 2009 Disappointed Florida

I agree with everyone that this is, indeed, extremely bad news for the LMS community. It takes a long time to diffuse an innovation throughout a system, especially a large college like ours. We moved from WebCT to Angel two years ago. As one of the early adopters, I put in hundreds of hours over the last two years moving my courses into Angel and testing the many features available for this true learning management system. There was so much faculty could do with Angel's agents feature to focus on the student and customize their learning experience. I was very happy with our purchase. Sure, there were bugs, but all software is buggy. Our institution had passed the innovation curve. The last of the late adopters were now teaching in Angel and we were looking forward to implementing the new edition soon. More of our faculty were using Angel than ever before to support hybrid and Web-supported courses. This news was shocking and surprising. I would not have thought that Angel would abandon its loyal users this way to sell out to a company with as bad a reputation as Blackboard. I could have understood a merger with D2L, another company with a good reputation, but selling out to Blackboard is a sure way to make their excellent product disappear forever. What a waste of time and effort! Shame on you Angel for selling out and shame on you Blackboard for your predatory practices!

Thu, May 7, 2009

Correction opencastproject.org

Thu, May 7, 2009

I think this is great news! Now Colleges and Universities can finally see the benefits of going with an open source solution! The likes of Berkley, MIT, Carnegie Mellon, Standford etc... should unite and support open source based LMS's! Look at whats happenin with course capture at opencast.org major educational institutions working together! I vote for the creation of an OpenLMS initiative!

Thu, May 7, 2009

No, there aren't any simple positive defensive comments about Bb on this blog post or any of the other blogs/news sites that I've read on the topic. My guess - it's because overwhelmingly Bb customers wish they could wave a magic wand and change to something better (of which there are now one fewer options). *** Oh, and someone here at work made the Dan Brown-esque joke: Angel & Demon.

Thu, May 7, 2009 Marianne

Full disclosure: I am affiliated with Epsilen. The choices out there as I see them (aside from Sakai and Moodle, which may work for some colleges and universities but not all) are - Epsilen, Timecruiser's LMS, eCollege, D2L, Scholar360, and Jenzabar's LMS for Jenzabar's clients. I stand behind Epsilen; it is a collaborative learning environment developed by a professor from a major university based on actual research into learning environments. Colleges, universities - invite all of these players to the table. You have more choices than you may think, and some of these products may surprise you.

Thu, May 7, 2009 Robert K. Blechman New York

Given our recent economic history why would anyone think that one company controlling 80% of the market is a good idea? Who is going to raise the appropriate anti-trust objections to this merger?

Thu, May 7, 2009 HS Arizona

All I have to say is.... Moodle

Thu, May 7, 2009 Kris

We left BB because of the poor support. We were using the WebCT product they subsumed in a previous merger, and although we had been promised support, we had trouble tickets for glitches that were two years old by the time we began our pilot of Angel this semester. BB was frustrating to work for, and the product became more and more unusable over time, despite the many fixes and patches BB provided. And now we hear that BB is buying Angel? This does not bode well for Angel users. We spent a significant amount of time and energy selecting the best LMS for our college, and now it feels like that time and energy was wasted. I feel sick.

Thu, May 7, 2009

I find it interesting that there has not been a single BlackBoard customer that has come to BB defense. Not one positive comment. It says a lot...

Thu, May 7, 2009 Florida

It is interesting that there are no positive comments - or if there are, there is a "maybe" or a "but" associated with it. This speaks volumes to me about the reputation of BB - yes I am a very saddened and angry ANGEL user and supporter. Shame on you, ANGEL owners, you betrayed our passionate loyalty to you.

Thu, May 7, 2009 Dr. Noodles

The Angel users conference is going to be ugly. I don't think you (Angel) realize the frustration that is about to hit Chicago next week. As a former BB user; Trust me when I say our campus will be RUNNING away from BB. Way to screw over your loyal following Angel.

Thu, May 7, 2009 Mike Wisconsin

Ouch. A crap LMS buys out a great LMS because they can't figure out on their own how to innovate and respond to customer needs. Angel was always first to market with the latest (podcasting support, etc.) because, unlike Blackboard, they actually listen to their user base. So long Angel...it was nice knowing you... *Darth Vader theme plays in the background... Long live Blackboard.

Thu, May 7, 2009 SR WA

Direct line to the Department of Justice that deals with these cases: 202-307-6640 http://www.usdoj.gov/contact-us.html Please make yourselves heard if you sense this is the wrong direction. Don't assume that your bosses and administrators or others are going to lay out passionate arguments against this purchase. Those of you who are supporting the system are doing most if not all of the work, administrators will simply have to write a check to a different company. Perhaps raise the tuition for students in order to pay for the new price hikes down the road. "Sooner or later everyone sits down to the banquet of consequences". Robert Louis Stevenson "Sentiment without action is the ruin of the soul." - Edward Abbey “The biggest human temptation is to settle for too little” Thomas Merton

Thu, May 7, 2009 Jason New Jersey

This buyout is not good for people who do want to stay with Blackboard. Blackboard is not good at innovation but want to dominate market for most profit. Support is poor. Angel is better than Blackboard in many aspects. As a former Blackboard user, we just launched Angel and was happy with Angel. I was glad we got off hook with Blackboard. Blackboard is like a ghost haunting around us. Now I have to go back to Blackboard again. I really feel very sad. What do you think it’s going to be? BlackCT did not happen, a BlackAngel – will not happen again.

Thu, May 7, 2009

This is the saddest news I've heard in a long time. To know that Blackboard's lack of responsiveness to customers in general will now affect even more educational organizations is an added sympton of a struggling national education system.

Thu, May 7, 2009

Based on what Bb did for WebCT customers after that buyout, this is probably a great time to for both Angel and Bb customers alike to jump ship and go with Moodle, which has more features and is much more stable, both as an a product and as an organization. And no I don't work for Moodle.

Thu, May 7, 2009 Lloyd Schuh Houston, TX

As other have stated this is certainly a discouraging move. Bb said the same things about WebCT, but then dropped their support and forced the WebCT customers to go to a Bb that was supposed to integrate the WebCT features. It is a poorly designed, buggy mess. They will do the same for Angel. It seems the only thing that Bb is good at is buying up the competition.

Thu, May 7, 2009

CSULB a campus with over 38,000 students just got snookered by Angel and BlackBoard.

Thu, May 7, 2009 Jon

This must be incredibly frustrating for institutions that have recently jumped ship from Bb to move to Angel. Chasen says that Angel will continue in a business-as-usual way, but Bb's track record for that (see WebCT) is abysmal. All of Bb's "competition" is essentially a market of straw men. 70-80% market share doesn't speak of significant competition. @Matt - no, I think it's just that with respect to PR he can't just come out and say what we all know.

Thu, May 7, 2009 Linda Passamaneck passaman@yahoo.com

I don't think the author of this article is accurate about no other commercial LMS competitors existing other than D2L. What about eCollege? Everyone is saying there is no competition but there is...eCollege has a better user interface than any LMS out there. It does cost more because they bundle their 24x7 helpdesk support with their LMS...but don't count them out. They were bought by Pearson last year and promise new innovation...and several of the largest elearning programs in the US are using eCollege. They have several hundred clients as well.

Thu, May 7, 2009 Matt http://www.edugeekjournal.com

Every time Michael Chasen speaks, it makes me cringe. Does he really think we are all that stupid? Higher number of competitors = greater competition? Give me a break! All of those new options are basically fighting for the same small percentage of the market. Competition is all about who controls what percentage of customers out there. You can have a 1000 competitors, but if you still control 80% of the market - you don't have to care about any of those competitors. Especially the more that there are, the less chance any of them have of gaining any ground. Blackboard really thinks we are stupid.

Thu, May 7, 2009 mediamoll

Moodle & open sources is, quite simply, the way to go moving ahead

Thu, May 7, 2009 Luis Chattanooga, TN

I currently use both systems in two different schools. BB and Angel certainly do have a significant difference. In my experience, Angel is much more flexible, innovative, and its customer service was dedicated. From what I have seen in the past of BB practices, it seems like BB is just using financial means to eliminate good ideas both operationally and from a customer service perspective...a real shame. I understand that it makes financial sense, but ethically, it is wrong to gobble up the innovator and crush the innovation just to continue status quo! SHAME on you BB!

Thu, May 7, 2009 Jane Himmel University of North Texas

Although institutions do still have choices, the greater their current investment in a course management system, the more time-consuming, expensive, and disruptive it is to move to another. Regarding community source options, in theory, it is a great idea. However, in practice, it takes a lot of planning and a serious commitment of resources (both monetary and human) on the part of the institution to make it happen. As a current customer of Blackboard and user of the product formerly known as WebCT Vista, I have the same concerns that others have expressed regarding support and future product development. How effectively can this company manage the support of three products, each with a unique architecture while developing for the future? What will their commitment be to fixing bugs in current product versions? Will they give customers timely migration paths to new products?

Thu, May 7, 2009 Anthony

Bb's architecture was outdated and could not compete with that of its competitors (WebCT, D2L & Angel). Acquiring WebCT and its superior platform made sense. Unfortunately, Bb, for all its rhetoric, ignored the superior customer service and pricing model for WebCT and has failed to produce a "next generation" product that addresses the failings of Bb Enterprise. Now comes Angel, with a far superior learning platform, an all-in-one system that does not require rediculously priced "content," "community" and "outcomes" add-on systems and far superior customer service. We are now hearing the same rhetoric from Bb as we did during the WebCT acquisition. Several LMS vendors vying for a 0.001% market share does certainly does not constitute "more competition". I find no evidence of anything encouraging for Angel users in this situation.

Thu, May 7, 2009

I'm shocked and deeply troubled by this acquisition. When Bb took over WebCT, the customer support for WebCT went down the tubes and the product was essentially left to die a slow death in favor of the new Bb next generation product. I fear the same will happen with ANGEL. This is truly a shame, given the innovative, responsive, and customer-friendly culture that ANGEL was known for. Bb ruined the WebCT product line, and now it seems they will do the same with ANGEL. A monopoly like this doesn't do anyone any good, except for the higher-ups at Bb. The whole elearning community will likely suffer as a result.

Thu, May 7, 2009 James V.

This is a terrific blow to any sense of competition in the LMS industry. You can even see it in Michael Chasen's comments - while he states there's a ton of competition, it is non-specific, niche players that now make up the competitive landscape - nothing of Angel's or D2L's former size. If this is approved, it will be a big loss to the quality of educational tools going forward.

Thu, May 7, 2009 David Goodrum

Blackboard’s acquisition and legal activities in the vendor marketplace for course management systems is no different than any business arena. Since there is a lot of money to be made selling to educational institutions, these businesses by design and intent must pursue whatever is of maximum benefit to the shareholders. The bigger question is what is best for higher education, its students, faculty, and researchers. An educational institution can buy from a vendor and lose much control, build its own and retain full control while bearing all of the burden, or seek like-minded partnering institutions to share the load and pursue related goals, values and mission. The later is the path made possible through open source and community source endeavors.

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