Constituent Relationship Management | News
U Nebraska Kearney Moves to Hosted CRM
In an effort to expand its student recruitment efforts beyond its traditional base, University of Nebraska Kearney is adopting a hosted CRM solution. The move is also aimed at improving retention rates among the institution's 6,500 students.
For the deployment, UNK is using Campus Management's Talisma CRM, initially in the Office of Undergraduate Recruitment and Admissions, with the goal of increasing overall enrollment 1.5 percent per year, according to information released by the university today. Eventually the deployment will be expanded to include "other academic and student affairs departments to capitalize on recruitment and student success initiatives."
"Historically, the UNK undergraduate student population has been [composed] primarily of Nebraska state residents; but as the demographics shift and there are fewer high school graduates, it's imperative for us to attract non-traditional students, including military personnel, single parents and minorities, as well as out-of-state students," said Dusty Newton, University of Nebraska at Kearney director of Admissions. "To meet this new challenge, it is essential that we employ a CRM solution with the flexibility and functionality that Talisma CRM offers."
Talisma CRM is a hosted constituent relationship management suite for higher education. It comprises seven broad CRM modules, including financial aid, student retention, scholarships, student services, alumni and advancement, and knowledgebase. It's in use by more than 1,700 institutions around the world.
University of Nebraska Kearney, located on a 235-acre campus in central Nebraska, serves 5,100 undergraduate and more than 1,400 graduate students in 170 undergraduate programs and 34 graduate programs. The university also offers 25 pre-professional programs.
About the Author
Executive Producer David Nagel heads up the editorial department for 1105 Media's education publications — which include two daily sites, a variety of newsletters and two monthly digital magazines covering technology in both K-12 and higher education.
A 21-year publishing veteran, Nagel has led or contributed to dozens of technology, art and business publications.
He can be reached at dnagel@1105media.com. You can also connect with him on LinkedIn at linkedin.com/profile/view?id=10390192 or follow him on Twitter at @THEJournalDave (K-12) or @CampusTechDave (higher education). A selection of David Nagel's articles can be found on this site.