Northwestern Launches Content Strategy Specialization MOOCs
Northwestern University now offers
a specialization certificate in Content Strategy for Professionals in Organizations through the Coursera platform.
Offered as a trio of MOOCs, the specialization is geared toward professionals working in large or small
nonprofit, for-profit, volunteer and government organizations. Northwestern
University professors of journalism, strategy, management, integrated marketing
communications and social media marketing will cover topics such as as growing
audiences with engaging content and using actionable insights and best practices
to create and manage engaging content, according to information from the
university.
The specialization certificate consists of two courses and a final project.
The first course, "Engaging
Audiences for Your Organization," will run from March 30 to May 9, 2015.
According to information on the Coursera site, it is suitable for people who
want to "improve their abilities to understand audiences and develop strategic
words, pictures, graphics and videos to convey their organization's most
important goals."
The second course, "Expanding
Your Content's Impact and Reach," will run from June 1 to July 11, 2015.
According to information on the Coursera site, it will teach participants how to
implement strategic stories and information in a way that will grow their
audience.
The final project will be offered in August and will be available only to
people who have completed both prerequisite courses. Participants will be
expected to develop "an exciting product that will demonstrate their skills to
colleagues and current or potential employers," according to the Coursera site.
The final projects will be judged.
While both courses are available for free to anybody, people who want to earn
the specialization certificate must pay $49 for each course and the final
project. Participants who successfully complete all three will earn the
Northwestern University Content Strategy Specialization Certificate.
Further information about the Content Strategy specialization certificate can
be found on Coursera's site.
About the Author
Leila Meyer is a technology writer based in British Columbia. She can be reached at [email protected].