Skip to main content
Add as a preferred source on Google


Texas Christian U Touts Admissions with Mobile Campaign

Texas Christian University (TCU) has teamed with a private partner to launch a social media-based admissions campaign.

For the campaign, TCU is asking newly accepted high school seniors to use the Vivoom mobile app to shoot and share videos featuring their acceptance letters and using the hashtag #TCU20. The campaingn marks the third initiative the university has partnered with Vivoom on.

"For the campaign, TCU sent custom purple pennants to each newly minted TCU student, who was then invited to shoot and share a video with the exciting news," according to a news release. "Vivoom's branded user content platform is used to enhance the videos in real-time with TCU media assets and branding. The newly admitted TCU students can then tap to share the finished videos via social channels, including Facebook and Twitter, to help spread the good news of their acceptance. Vivoom enables TCU to tap into the power of user content in an easy and brand-safe way. The platform also provides a private feed of all videos so that any inappropriate user content can be flagged and removed immediately — even after it has been shared."

"TCU is always looking for ways to engage authentically with current and new TCU students about their school pride," said Elizabeth Rainwater, director of admission marketing and communication at TCU, in a prepared statement. "Leveraging social video, an increasingly popular medium, makes it fun and easy to spark school pride in the newest members of our TCU community." Rainwater added, "Universities need to be at the absolute vanguard of millennial marketing. This enables our newest students to share celebratory messages with friends and family in a fully branded and brand-safe manner."

About the Author

Joshua Bolkan is contributing editor for Campus Technology, THE Journal and STEAM Universe. He can be reached at [email protected].

Featured

  • artificial intelligence on laptop

    OpenAI to Combine AI Products into Desktop 'Superapp'

    OpenAI is reportedly developing a desktop application that would combine several of its emerging AI products into a single platform, according to reports, marking the latest step in the company's effort to transform ChatGPT from a standalone chatbot into a broader productivity and automation environment.

  • woman surrounded by virtual hologram icons

    Beyond AI Adoption: Designing Learning for an Age of Abundant Intelligence

    Higher education was designed for a world in which access to knowledge, expertise, feedback, mentorship, and authentic learning experiences were inherently scarce. By making many forms of intelligence increasingly abundant, AI is inherently redefining the existing paradigm.

  • digital brain with network connections

    Microsoft Moving to Internally Developed AI Models in Office Apps

    Microsoft is reportedly using its own in-house artificial intelligence models to handle some workloads in Excel and Outlook, offering new evidence that the company is moving its AI strategy beyond model development and into large-scale cost reduction.

  • Profile silhouette of a person thoughtfully touching their chin, overlaid with transparent data visualizations and digital interface elements suggesting artificial intelligence and analytics.

    The Institutional Knowledge Shift Is Reshaping Higher Ed IT

    Higher education IT leaders are navigating a quiet but consequential transition: Experienced team members are retiring or leaving for private-sector roles, and the teams replacing them are smaller, newer, and often stretched thin. The result is a structural shift in how technology decisions are made, executed, and sustained.