HomePage feature November 1, 2005

  • 11/01/05
From the November 2005 Campus Technology

Database Marketing: Marketing Mavericks

Campus visionaries are blazing predictive marketing trails in enrollment, development, and more--and reaping hard-dollar benefits. Newer approaches provide more targeted methods of, say, attracting prospective students or communicating with alumni who donate most frequently. These newer tactics organize business intelligence in a way that benefits users across the institution.

Find out what it takes to be a success as a Marketing Maverick on campus. Read now.

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