Apple: Records for Mac, iPhone, Education; iPod Units Also Up

Apple today held its third-quarter conference call to discuss financial results with investors. During the call, the company for the first time revealed initial sales for its newly introduced iPhone. It also announced positive growth for the education market and for the iPod in particular, along with record sales for Macintosh systems.

Apple's sales of Macintosh systems were 1.764 million for the quarter, ended June 30, an all-time record for Mac sales, beating the previous record by more than 150,000 units. The company said sales were driven heavily by notebook computers, which accounted for 64 percent of all Macs sold during the quarter. Growth in sales of notebook computers was 42 percent year over year.

Sales of iPods increased 21 percent over the year-ago quarter, up to 9.815 million.

But it was iPhone sales figures that had analysts holding their collective breath. Apple said that it hopes to hit 1 million units sold by the end of this quarter and that, within the first 30 hours of the iPhone's release, some 270,000 units were sold. Sales for the first weekend were, according to AT&T, greater than for any other device. The company would not reveal sales to date but said that it is sticking to its goal of 10 million unit sales in calendar 2008.

The education sector set an all-time record for Macintosh sales, according to the company, driven heavily by the sale of MacBooks in both K-12 and higher ed. The company did not state specific education market sales.

Overall, revenue for the quarter was $5.41 billion, with a quarterly profit of $818 million.

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About the Author

David Nagel is editorial director of 1105 Media's Education Technology Group and editor-in-chief of THE Journal and STEAM Universe. A 25-year publishing veteran, Nagel has led or contributed to dozens of technology, art and business publications.

He can be reached at dnagel@1105media.com. You can also connect with him on LinkedIn at or follow him on Twitter at @THEJournalDave (K-12) or @CampusTechDave (higher education).


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