Skip to main content
Add as a preferred source on Google


Apple: Records for Mac, iPhone, Education; iPod Units Also Up

Apple today held its third-quarter conference call to discuss financial results with investors. During the call, the company for the first time revealed initial sales for its newly introduced iPhone. It also announced positive growth for the education market and for the iPod in particular, along with record sales for Macintosh systems.

Apple's sales of Macintosh systems were 1.764 million for the quarter, ended June 30, an all-time record for Mac sales, beating the previous record by more than 150,000 units. The company said sales were driven heavily by notebook computers, which accounted for 64 percent of all Macs sold during the quarter. Growth in sales of notebook computers was 42 percent year over year.

Sales of iPods increased 21 percent over the year-ago quarter, up to 9.815 million.

But it was iPhone sales figures that had analysts holding their collective breath. Apple said that it hopes to hit 1 million units sold by the end of this quarter and that, within the first 30 hours of the iPhone's release, some 270,000 units were sold. Sales for the first weekend were, according to AT&T, greater than for any other device. The company would not reveal sales to date but said that it is sticking to its goal of 10 million unit sales in calendar 2008.

The education sector set an all-time record for Macintosh sales, according to the company, driven heavily by the sale of MacBooks in both K-12 and higher ed. The company did not state specific education market sales.

Overall, revenue for the quarter was $5.41 billion, with a quarterly profit of $818 million.

Read More:

About the Author

David Nagel is the former editorial director of 1105 Media's Education Group and editor-in-chief of THE Journal, STEAM Universe, and Spaces4Learning. A 30-year publishing veteran, Nagel has led or contributed to dozens of technology, art, marketing, media, and business publications.

He can be reached at [email protected]. You can also connect with him on LinkedIn at https://www.linkedin.com/in/davidrnagel/ .


Featured

  • businesspeople in silhouette with colorful network lines

    Report: AI Will Reshape Work More than Replace It, but Global Impact Is Uneven

    Richer countries face greater exposure to AI-driven changes than developing countries, which are less exposed to AI but risk being left behind, according to a joint report from the International Labour Organization and World Bank.

  • abstract coding

    Anthropic's New AI Model Targets Coding, Enterprise Work

    Anthropic has released Claude Opus 4.6, introducing a million-token context window and automated agent coordination features as the AI company seeks to expand beyond software development into broader enterprise applications.

  • stylized illustration of people conversing on headsets

    AI and Our Next Conversations in Higher Education

    Ryan Lufkin, the vice president of global strategy for Instructure, examines how the focus on AI in education will move from experimentation to accountability.

  • Abstract digital cloudscape of glowing interconnected clouds and radiant lines

    Cloud Complexity Outpacing Human Defenses, Report Warns

    According to the 2026 Cloud Security Report from Fortinet, while cloud security budgets are rising, 66% of organizations lack confidence in real-time threat detection across increasingly complex multi-cloud environments, with identity risks, tool sprawl, and fragmented visibility creating persistent operational gaps despite significant investment increases.