Georgia Tech To Manage Community with Talisma CRM

Georgia Tech College of Management has selected Talisma CRM to manage its constituent communications. The college will use Talisma for communications across multiple channels, including e-mail, phone, personalized portal, and mail. The initial implementation will be deployed by three administrative departments: graduate programs, executive education programs and faculty recruiting.

"The extensive functionality and scalability of the Talisma CRM system will enable us to increase enrollment of high quality students in an expanded portfolio of graduate and executive education programs, and to better serve our current students and alumni," said Mike Cummins, clinical professor and CIO for the College of Management.

The school chose Talisma, according to a statement from the vendor, based upon its ability to serve multiple departments by providing the university a comprehensive repository for contact and interaction data within a single instance. The repository will integrate data from multiple sources, including Banner student information.

Talisma products are in use by The University of Alabama, Florida Atlantic University, and the University of Nebraska-Lincoln.

About the Author

Dian Schaffhauser is a former senior contributing editor for 1105 Media's education publications THE Journal, Campus Technology and Spaces4Learning.

Featured

  • AI robot with cybersecurity symbol on its chest

    Microsoft Adds New Agentic AI Tools to Security Copilot

    Microsoft has announced a major expansion of its AI-powered cybersecurity platform, introducing a suite of autonomous agents to help organizations counter rising threats and manage the growing complexity of cloud and AI security.

  • modern college building with circuit and brain motifs

    Anthropic Launches Claude for Education

    Anthropic has announced a version of its Claude AI assistant tailored for higher education institutions. Claude for Education "gives academic institutions secure, reliable AI access for their entire community," the company said, to enable colleges and universities to develop and implement AI-enabled approaches across teaching, learning, and administration.

  • central cloud platform connected to various AI icons—including a brain, robot, and network nodes

    Linux Foundation to Host Protocol for AI Agent Interoperability

    The Linux Foundation has announced it will host the Agent2Agent (A2A) protocol project, an open standard originally developed by Google to support secure communication and interoperability among AI agents.

  • open laptop in a college classroom with holographic AI icons like a brain and data charts rising from the screen

    4 Ways Universities Are Using Google AI Tools for Learning and Administration

    In a recent blog post, Google shared an array of education customer stories, showcasing ways institutions are using AI tools like Gemini and NotebookLM to transform both learning and administrative tasks.