Skip to main content
Add as a preferred source on Google


Film Schools Adopt Premiere Pro

  • By Dian Schaffhauser
  • 12/16/10

Adobe is gaining visibility in universities. The company recently announced several institutions that have added Adobe Premiere Pro CS5 to the curriculum in their renowned film and video programs, including the University of Southern California and the University of California, Los Angeles. Adobe released the video editing application in April 2010 as part of a broader launch of its Adobe Creative Suite 5 Production Premium and Master Collection products.

The UCLA School of Theater, Film, and Television will be adding Production Premium into classes on production, animation, and digital media. The university will feature the software for editing work, alongside Apple's Final Cut Studio and Avid Technology's Media Composer software, in the digital lab for its Cinema & Media Studies program, as well as some student digital post-production editing suites and labs.

"At TFT, we are dedicated to developing and training the next generation of outstanding, innovative humanistic storytellers. Keeping pace with explosive technological change, in service of master visual storytelling, is one key to implementing this important strategy," said Teri Schwartz, dean of the university's School of Theater, Film and Television. "The clarity and ease of use of Adobe Premiere Pro CS5 gives us a great platform for teaching our students the art of storytelling, which is where it all begins."

USC's School of Cinematic Arts has added Adobe's editing software along with Cineform NEO 3D Plugin to incorporate stereoscopic editing and playback in 3D courses and screening facilities. The university has also committed to integrating the use of Production Premium into its editing labs in multiple programs across the school, including the Institute for Multimedia Literacy, which does research on literacy.

"We are proud to continue our dynamic and long-standing relationship with Adobe, a company whose unswerving commitment to innovation gives our students the tools to build new worlds and tell stories that resonate with audiences everywhere," said the school's Dean, Elizabeth Daley.

Premiere Pro CS5 is available as a native 64-bit or 32-bit application for both Mac OS X and Windows. It includes Adobe's Mercury Playback Engine, which supports GPU microprocessor acceleration, native editing of photo- and file-based media, and integration with other Adobe software such as After Effects and Photoshop Extended.

The company said its application is also being integrated into programs at Ball State University in Muncie, IN; Chapman University in Orange, CA; and Vancouver Film School in British Columbia, among others.

About the Author

Dian Schaffhauser is a former senior contributing editor for 1105 Media's education publications THE Journal, Campus Technology and Spaces4Learning.

Featured

  • man on the edge afraid of jumping onto the other side

    AI Adoption in the Workplace Accelerates, but Trust Gap Remains

    As employees increasingly use AI tools, many organizations face a persisting challenge: building the trust needed to sustain adoption.

  • Blue digital wireframe classical building structure

    Before AI, Fix Your Data

    Institutions don't have to solve every data problem before they can begin using AI responsibly. But they do need to treat information as a strategic asset — not a byproduct of operations — and start building toward AI-ready data now.

  • people as silhouettes on a glowing network grid

    Human-Centered Workforce Development in an Age of Advanced Technology

    Marc Booker, vice provost of strategy at the University of Phoenix, examines how to recognize and promote human-centered workforce development in higher education.

  • circuit patterns

    Anthropic Launches Lower-Cost Claude Sonnet 5

    Anthropic has released Claude Sonnet 5, positioning the model as its most autonomous mid-tier offering to date and a lower-cost alternative to its flagship Opus 4.8 system. The company said the model can plan multi-step tasks, operate tools such as browsers and terminals, and complete agentic work at a level that previously required larger and more expensive models.