Constituent Relationship Management | News

Campus Management Incorporates CRM into New Student Information System

Campus Management has unveiled a new student information system with constituent relationship management baked in. CampusNexus Student and CRM merges the company's CampusVue SIS and Talisma CRM, creating a "foundation to support new models of engagement and delivery through constituent engagement, flexible terms, associated financial aid and an agile DNA to thrive in this new era," said Connor Gray, chief strategy officer of Campus Management, in a press release.

CampusNexus supports an event-driven architecture, featuring flexible eventing and workflow components along with a forms builder component that can be used to capture student information and streamline processing. The system also provides access to underlying web services as part of the base platform, so users can perform data exchanges with learning management systems, payment processors, electronic bookstores, document management technologies, resource scheduling solutions, telephony systems and more. 

While Campus Management will offer CampusNexus CRM as a separate application, CampusNexus Student incorporates the CRM as a component of its overall offering. As Gray explained in a statement, "There is tremendous potential to more fully leverage CRM. A big part of that is having CRM closely aligned within the higher education environment and throughout the constituent lifecycle. Higher education processes are unique and having a specific CRM that anticipates those needs, 'baked-in,' is essential to leveraging its potential to enable dynamic models of engagement."

For more information, head to the Campus Management site.

About the Author

About the author: Rhea Kelly is executive editor for Campus Technology. She can be reached at rkelly@1105media.com.

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