Admissions Tech

Kira Talent Intros New Video Admissions Platform

Kira Talent has launched Kira Academic, a video interviewing platform designed for the admissions process.

According to the company, the platform helps admissions officers better evaluate candidates' oral communication, problem solving and critical thinking skills. Schools can create a bank of video and short answer written questions, and then students can use the webcam on their computer or mobile device to record their responses to video questions, or they can type their written responses. According to the company, timed video responses can assess how well candidates think under pressure, and timed written responses embedded in the application can help ensure that the submitted content is authentic.

“Authenticity in higher education admissions applications has always been a challenge,” said Craig Morantz, CEO of Kira Talent, in a prepared statement, adding that incorporating video interviews to the admissions process "allows institutions to gain a deeper understanding of the applicant.”

Key features of Kira Academic include:

  • Controls for pausing and skipping ahead through video interviews;
  • Sharing applicant responses with admissions committee members for collaborative review;
  • Recording or uploading a bank of video questions to assess oral communication, problem solving and critical thinking;
  • Time limits on responses;
  • Fixed or randomized set of interview questions;
  • Integration with constituent relationship management (CRM) systems and application tracking systems (ATS), including Ellucian, Slate, Hobson’s TopApply and iCIMs;
  • Custom branding;
  • Video question bank;
  • Candidate practice suite;
  • CSV (comma-separated values) and XLS (Excel spreadsheet) data export;
  • Activity reports including interview completion rates, candidate feedback and support ticket inquiries; and
  • Support for iPhone and Android mobile devices.

Further information about the video interviewing platform can be found on the Kira Academic site.

About the Author

Leila Meyer is a technology writer based in British Columbia. She can be reached at

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